It seems that despite the economic downturn and environmental concerns regarding it’s packaging and transportation the global market for bottled water is still growing.  How much longer can this continue though and what alternatives could we offer? (Jane)

Global bottled water sales increased in 2009 as growth in China compensated for declines in Western Europe and North America, according to Canadean. According to its recently published Global Bottled Water Report, the worldwide market grew 2 per cent despite the combined impact of the recession and growing environmental concerns.

http://bit.ly/7VXbMw

Interesting move from Nestle, who will be next to follow?  There is definitely a market out there, and as the average age of the population rises and people live longer it’s an area of the market that is likely to grow in size. I hope they’ve got the packaging right though – easy to open closure and legible text will be a must! (Jane)

Nestlé has launched a 200mL nutrient drink in Switzerland targeting the malnourished elderly – a segment of the population it says is deficient in key nutrients such as vitamin D, calcium and protein.

via Nestlé target elderly with high-dose drink.

The development of both the BSI & CEN standards for Braille on Pharmaceutical Packaging have taken years of dedication from the Working Groups with clear commendation coming from the RNIB for the support they have received from the Packaging Industry.

The following article provides an interesting insight into the issues encountered from the RNIB perspective. It clearly demonstrates the amount of work and angst that has taken place over the past few years to make this happen and reach this breakthrough milestone. Three years ago many people thought that this initiative would never happen. It demonstrates what can be achieved by a common focus and working as a team to overcome all of the hurdles and we at Design Cognition Ltd (DCL) are proud to have been involved in these Working Groups at ‘the cutting edge’ and having been personally involved myself, wish to offer my thanks to all involved for their support and mutual respect.

 As I’m sure you will appreciate, to implement successful Braille packaging solutions for the client there is a lot of work involved from a technical & aesthetic point of view, requiring much ‘horse-trading’ to ensure that the needs of all stakeholders are met. Luckily at DCL we have the skills to understand & empathise with these juxtaposed issues and for many of our clients have delivered Braille solutions inclusive of artworks in a timely, efficient and sympathetic manner that delighted them. If you’d like any further information on Braille or ‘hands on’ help from people that have practical experience and have been through the loop, check out: www.thepharmagateway.com/about and get in touch. (Anne Dallison)

 

A portable, talking barcode scanner from Matthews will make life easier for Australia’s vision impaired.

The scanner, known as ID Mate, can help the blind and low visioned at home, school or work — and even while doing the groceries.

ID Mate has been released by Visual Independence, a not-for-profit Australian charity set up to bring happiness through using assistive technology to those who are blind or live with low vision.

Visual Independence is managed through an all-voluntary advisory committee from Vision Australia, Guide Dogs Victoria, GS1 Australia and Matthews Intelligent Identification.

Visual Independence’s Bernie Slagtman says ID Mate is an exciting step forward that would allow the vision impaired to become more independent and empowered in their daily lives.

ID Mate uses Omni directional technology to scan an item’s barcode. Users then listen to spoken descriptions from the scanner’s database, which holds details of more than one million Australian bar code products.

via Talking barcode scanner from Matthews.