As your training partners Design Cognition can provide all of your packaging-related training needs

We believe that the old adage that ‘your people are your most important asset’ is true. It’s fundamental that key members of staff keep pace with new technologies, best-practice processes and the continually evolving packaging regulations and standards – not an easy task for busy professionals, is it?

Additionally, it’s essential to keep a teams’ skills ‘honed’ to make sure that they are well-informed in order to help maintain competitive edge.

With that in mind, at Design Cognition, we have created a range of friendly, easy-to-learn and access courses to help you in two important areas:

1. Knowledge

To help you develop your own knowledge and experience, so that you are equipped to make better and more informed decisions.

2. Skills

To help you apply the information provided and learn through your own insights and experience.

The training sessions will be fairly interactive, providing plenty of opportunities for you to bring your current packaging problems along for review and discussion by the tutor, in confidence if necessary.

We guarantee to engage your interest and commitment on the courses and are confident our training will improve your effectiveness at work. In addition, you’ll receive a full set of course notes in a comprehensive ‘takeaway’ package for future reference.

We also encourage you to let us know what you think. We are always able to consider running a bespoke course for you, if that would suit you better, and most courses are available as in-house training programmes at your own premises.

You can find out more about our training events at: Design Cognition training programme

We have put together a range of courses, from areas as diverse as creative and technical disciplines and from processes ranging from artwork generation to cost-optimisation. Some of our initial topics include:

Pharmaceutical packaging, Branding and shelf impact, Introduction to packaging for non-packaging professionals, 2D Data Matrix barcodes, Braille and Sustainability.

Further information and dates will follow on our ‘Training’ page and we are continually adding to these events, so please pop back often to review additions, or ask to join our training mailing list (email: training@designcognition.com) or call +44 (0)115 846 1914.

Chris Penfold

The following initiative by Proctor & Gamble sounds like a great means to “drive scale, improve R&D productivity and accelerate the delivery of new products to market”. Integrating the virtual and digital design capabilities and virtual test capabilities of future packaging and artwork projects in an integrated manner makes sense, should elevate P&G from ‘best-in-class’ for ’stand alone’ systems to ‘world-class’ global integrated solution – but easier said than done.

A range of P&G FMCG products

Implementing enterprise-wide product life-cycle management processes on this scale is a mammoth task. However, by taking a stepwise approach, planned properly as part of an e-Business strategy (dovetailed within an overall corporate strategy) P&Gs chance of success will be much greater. Identification of any barriers (cultural or otherwise) and development / implementation of a ‘game plan’ to deal with these will raise the chances of success even higher. Chris Penfold

P&G Incorporates Global Packaging and Artwork initiatives

Procter & Gamble (Cincinnati, Ohio) is extending the scope of its V6 PLM implementation to incorporate global packaging and artwork initiatives with the help of Dassault Systemes (France). This builds on the previously announced strategic selection of DS solutions for an enterprise-wide product life-cycle management process. Together, Dassault Systemes and P&G are developing a highly integrated suite of products to help make the packaging process more efficient, improve speed to market, increase shelf impact, and ultimately create a better experience for consumers. Streamlining these services is another example of how DS is supporting P&G’s focus on “Simplify, Scale & Execute” which is one of the company’s key growth strategies.

“As P&G continues to serve more consumers, in more parts of the world, more completely, it is essential we have the right tools in place to drive greater efficiency,” says Michael Telljohann, PLM director, P&G. “To address these opportunities as they arise, it’s imperative that mission critical business processes like artwork and packaging move from a series of best-in-class point solutions to enterprise-wide integrated solutions. Dassault Systèmes’ suite of V6 PLM products will help P&G drive scale, improve R&D productivity and accelerate the delivery of new products to market.”

Via http://PMPNews.com 17th Feb 2010.

You can read the full article by clicking: P&G PLM implementation article

Design Cognition are offering a limited number of FREE product and packaging advisory sessions.  Are you worried about the non-compliance of any of your products?  Do you know what regulations your products need to comply to? – Why not book yourself one of these limited sessions and come for a chat?

 If you are attending easyFairs Packaging Innovations show at the NEC (UK 24-25 Feb) then why not take advantage of this fantastic FREE offer?  To book one of the limited 15 minute sessions simply email packagingsurgery@designcognition.com

 Places are limited though, so if you aren’t quick enough to book one, why not visit us on STAND 582 – right by the main entrance – to leave us your details and arrange a follow-up chat after the show.

If you’ve not already registered for the show why not do it now by following this link and becoming a Design Cognition visitor.

Drug approvals from the Food and Drug Administration were flat last year compared with 2008 and warnings fell, even as the agency’s new leadership struck a tougher stance on safety.

The FDA approved 26 first-of-a-kind prescription drugs last year, up slightly from 25 in 2008, according to figures from Washington Analysis, an investment research group. New drugs cleared in 2009 included Novartis’ kidney cancer drug Afinitor and Bausch and Lomb’s pink eye medicine Besivance.

Chris Penfold – there are a number of reasons froi this trend, one of them being a reduced number odf applications – so we can’t read too much in to this report.

Sourced from Pharmaceutical & Medical News, 6th January 2010 – Washington, USA

Read the full article at: Pharmaceutical & Medical Packaging News

States News Service, 29th December 2009 via www.packagingdigest.com

(Relating to information released by the National Association of Convenience Stores in the US)

With the growing popularity of caffeinated foods and beverages – recent years have seen the introduction of caffeine-infused chewing gum, drinks and potato chips. The Los Angeles Times has reported that, due to health concerns, some health experts have proposed introducing labelling standards for caffeine.

It is believed that there is a need to educate consumers about caffeine’s effects on the body, which according to  James Lane, a professor of medical psychiatry at Duke University Medical Center, can lead to problems such as attention deficit disorder, hyperactivity, high blood pressure, and insomnia.

Personally I think that this is a sound initiative, being proposed for the right reasons, although it will inevitably lead to further problems of text fit onto already cramped packs. What do you think? Chris Penfold

You can read the full article at: The Packaging Digest

As 2009 draws to a close, we’d like to express our thanks and best wishes to all of our customers, suppliers and associates. Have a fantastic Christmas break and a happy & prosperous New Year and we look forward to doing further business with you all in 2010.

The Design Cognition team have put together the attached video production as a bit of light hearted seasonal frivolity.

We hope that you like it.

The internet is ‘afrenzy’ at the moment with stories relating to a possible sale or merger of Reckitt Benckiser. We’ve picked it up here from a couple of sources which contradict each other slightly, but this is not surprising and is normal in any takeover/merger rumour situatuion. SSL International and Colgate-Palmolive are both ‘in the frame’ (allegedly), but it’s not clear who’s buying whom or what (guess that they could also be considering buying & selling business divisons or brands). We will let you read them and make up your own mind. Chris

Rumours fly over sale or merger of Reckitt Benckiser

Simon Pitman, Cosmetics Design-Europe.com 19 Nov 2009

Talk of a multi-billion euro transaction involving Reckitt Benckiser, a global brand owner of personal care and household products, has sent share prices rocketing.

The UK company has been linked to big names such as SSL International, owner of the Durex brand, but according to well-placed sources used by British newspaper The Daily Telegraph, the most obvious candidate is US consumer giant Colgate-Palmolive.

The report stated that Reckitt Benckiser was close to making a cross-border transaction that would probably be structured as a merger if it were to take place with a business such as Colgate-Palmolive.

Such a deal would also tie in with the company’s desire to no longer be headquartered in the UK, due to the unfavourable tax situation and economy.

You can read the full Cosmetics Design-Europe article here: http://bit.ly/4B2Uxx

The story has also been covered in the  British press (amongst other places). In yesterday’s UK  Daily Telegraph, they carried the following:

Talk of Reckitt doing a big deal

Ben Harrington, www.telegraph.co.uk, 18 Nov 2009

The latest tale is that Reckitt Benckiser is close to announcing multi-billion pound cross-border transaction.

It is not clear which company Reckitt is targeting. SSL International, the maker of Scholl footwear products and Durex condoms, has always been tipped as a target for Reckitt. However, well-placed sources think the most obvious candidate is US giant Colgate-Palmolive.

The theory is that any deal between Reckitt and Colgate-Palmolive would have to be structured as a merger as they are roughly the same size.

Earlier this year, David Hayes and Alex Smith – the Nomura analysts who first raised the prospect of a Kraft bid for Cadbury – argued that Colgate-Palmolive could merge with a British company. However, they thought it more likely that Unilever would be the US company’s obvious merger partner.

You can read more of the Daily Telegraph report here: http://bit.ly/2GcdEy

This has been reported previously in the press. See related article ‘Reckitt Benckiser considers quitting Britain over tax‘ published in the UK Daily Telegraph 13th Aug 2009.

Whatever, your thoughts, it’s an interesting story that has wide ramifications and we’ll keep you posted as and when updates are available. Chris

Published By James Quinn, Daily Telegraph, 26 Oct 2009

Save for the economy, in the first year of Barack Obama’s presidency the issue he has spent the most time on has also been the most contentious – the future of healthcare.

As he tries to right the failings of several of his predecessors, the US president’s push to increase healthcare provision for the 20pc of Americans without health insurance – at the same time as not overly increasing the burden on taxpayers – is a difficult task.

With the US budget deficit at $1.42 trillion, the $829m (£506m), ten-year cost of the Senate finance committee’s bill – the main one of five pieces of legislation President Obama is to attempt to meld together in the coming weeks – may just be too much to bear.
Whatever the outcome, however, it is clear that the $2.3 trillion-a-year US healthcare industry offers significant opportunities to make money.

For British companies, the sheer breadth of the market – with its regionalised approach and the power of private medical insurance companies – might be unnerving, but in fact offers clear advantages, as Nottingham, UK  based Design Cognition hope to capitalise on over the coming weeks as part of a UK Trade & Investment (UKTI) “mission” to the American Association of Pharmaceutical Scientists (AAPS) in November.

If you are a company that want to launch your pharma products into new markets but are confused by packaging requirements & regulations, find out more about how Design Cognition can help at www.thepharmagateway.com

Design Cognition is also looking for individuals /companies that can provide collaborative support ‘on the ground’ in the US to help facilitate entry into the US pharma market. For further details contact Chris Penfold, Chief Executive.

You can read the full Daily Telegraph article here: http://tinyurl.com/yg2pkoc

Simeon Goldstein, packagingnews.co.uk, 25 September 2009

FMCG giant Unilever has made a binding offer to buy the personal care division of US firm Sara Lee Corporation for EUR 1.275bn.

The Anglo-Dutch firm said today the acquisition would add a “strong stable of brands”, such as Sanex, Radox and Duschdas, to a category that it considers a key driver for growth, particularly in Western Europe and Asia.

Read the full article here: http://tinyurl.com/y8ctz8k

Design Cognition, packaging consultants &  designers based in Nottingham, are proud to announce that Technical Director Anne Dallison has been awarded Fellowship of The Packaging Society, part of The Institute of Materials, Minerals & Mining (IOM3).

Managing Director, Chris Penfold said “Having spent over 30 years working within the packaging industry, her award is justly deserved – she is one of only a handful of female Fellows in the country”. Well done Annie!

It is believed that the IOM3 assessors were particularly impressed with Annie’s extensive & in-depth experience, where she has played a proactive role in all of the companies in which she has worked, extolling the importance of packaging for the success of brands and products.

Annie has also taken great interest in the changes and the impact of the ever growing demands of legislative and regulatory requirements affecting the Packaging Industry, where she has worked hard to minimise the impact of these requirements for Brand image and product appearance, whilst at the same time developing robust processes for the application of the changes when necessary.

For many years Annie has been an active member of Institute of Packaging Pharmaceutical Forum (cross-company common interest group) whom she represents on the European CEN Braille Forum. Over the years Annie has been integral in receiving a number of Star Pack and World Star awards for packaging as well as European and global patents.

Her passion extends to developing young people into the industry, taking great pleasure in teaching, coaching and mentoring them.  Many people that she has trained have developed into some of the best Packaging Technologists in the industry.

Affiliated to this, Annie has also taken an active role working with local schools, providing an introductions to Packaging and with design students from local universities, either as their manager during their industrial placements or as sponsor/mentor for their final year projects.

Following on from this, Chris Penfold, also a Committee member of The Packaging Society, East Midlands Branch said “We are also keen to bring younger blood into the Fellowship and generate a stronger female representation.”

If you believe that you have the necessary qualities and wish to find put more, please contact Julie Bowers at IOM3: julie.bowers@iom3.org       Tel: +44 (0)1782 221709

Chris Penfold 24th September 2009