Packaging Top 10 Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

So here’s the first of our Top 10 Tip videos:

DAY 1 – Tip No1: Packaging ideas & issues to consider early on in the process, bringing your ideas to life and undertaking market research. Click on the link below to go to the video.

Happy Packaging. Cheers Chris

Today’s Video:

Packaging Tip No1 – Planning it out – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 2 – keeping it simple & fit for purpose…..

Packaging seems to have spent far to long now being demonised in the press, it’s nice to see an article in a main stream newspaper that actually defends packaging and it’s use to protect and prolong the shelf life of food.

Very interesting and thought provoking article by the New York Times.  Interestingly some of the comments below the article appear to have been submitted by individuals who haven’t read the article very carefully.

As 2009 draws to a close, we’d like to express our thanks and best wishes to all of our customers, suppliers and associates. Have a fantastic Christmas break and a happy & prosperous New Year and we look forward to doing further business with you all in 2010.

The Design Cognition team have put together the attached video production as a bit of light hearted seasonal frivolity.

We hope that you like it.

Social media is seen as banal, boring and irrelevant by a number of people, many of them old and ’set in their ways’. But it is changing the way people interact, gain information & purchase products. The latter is being driven by the retail sector, looking for innovative new marketing techniques and ways to differentiate their products on shelf. The Healthcare and Pharmaceutical industries, with their ‘pedestrian’ approach and generally longer leadtimes lag behind as usual. Although not packaging related, I find the following article thought-provoking and an insight into opportunities for the healthcare sector (generaly) to embrace new technologies and methods of interaction with it’s ‘customers’ and provide some benefits, added value and an improved user experience which should also pave the way for huge opportunities in Pharmaceutical packaging and medical devices – particularyly in the areas of non-compliance (patients forgetting to take their medications). Here’s hoping…..and I hope you find it as thought-provoking!

Special thanks go out to Dan Dunlop – ‘Healthcare Marketer’ who first brought my attention to this article via LinkedIn (see link at end of this article).

Chris

Healthcare Atwitter Over Social Networking
By Elizabeth S. Roop May 18, 2009
Radiology Today
Vol. 10 No. 10 P. 12

Some forward-looking healthcare organizations are working to include sites such as Facebook and Twitter into their marketing plans.

From YouTube and Facebook to Twitter, the University of Maryland Medical System has established a presence within the social networking world that helps the nine-hospital system connect to hundreds of potential new patients each day.

As many as 700 people per day watch the system’s 117 YouTube videos, which range from a four-minute promotional spot to interviews with medical experts, patient success stories, surgical Webcasts, and overviews of programs and services. Several of those videos also populate the system’s Facebook page, along with news, audio podcasts, commentary, and patient questions posted on the wall to which the system responds as appropriate.

The social networking system Twitter helps the medical system promote its latest educational offerings and other noteworthy activities in short messages called Tweets to its more than 540 followers and refer them to one of the other social networking sites for more detailed information.

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