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The future of packaging design & design processes

Packaging design and development is on the ‘crest of a wave’ which will soon coming crashing down all around us. If you’d like to avoid a drowning or secure a liferaft, a couple of safety flares and a GPS to help you navigate your way through the impending turbulence, have a look at this short video to give you a flavour of what’s to come.

It’s a short video summary of the presentation I gave at the recent easyFairs Packaging Innovations event at the NEC in the UK, entitled ‘Web 2.0 & Web Squared – implications 4 packaging design now & future’

In it I talk about the growing effect, implications and opportunities of the internet on the packaging design process and on ways of working. I also highlight the convergence of Web & technology and the effect on consumer and patient interaction and personalisation, with some great examples of emerging and leading-edge packaging design.

Once you’ve had a look at the video, if you’d like more information or access to a ‘more complete’ version of the presentation – drop us a line to enquiries@designcognition.com

You can find the video here: ‘Summary video – Web 2.0 & Web Squared – implications 4 packaging

Cheers

Chris Penfold

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