No, this isn't a crushed box.

Nice idea, I’m not sure in reality it’s really going to be practicle though.  It sounds great that you can form it into different sizes of standard boxes, but how strong would it be in transit?  And like the full article says being able to individually size all your parcels might not lead to as much of a cost saving as initially thought – odd shapes don’t stack or form stable pallets! (Jane Bear)

Great concept though and if you want to read the full article just follow this link Fast company