Imagine a world where medical devices such as pacemakers could be implanted into the body, without the need for traditional batteries and cables and powered simply by body fluids. Well, it might not be as far away as you think. There have been some exciting and fascinating developments recently. Researchers have started to utilise a unique property of some materials, known as piezoelectricity, to generate electricity from kinetic energy….the same technology that is used in ‘wind-up torches’ to convert kinetic energy to electricity. Read more about this fascinating topic by following this link.

Brand Protection & Authentication

Dear All,
Research has shown that there are now some 250 plus suppliers of security components and brand protection solutions active in the global marketplace. New technologies are being developed all the time.

So how best to navigate the complex terrain of security technologies and solutions in order to reach optimal and cost effective brand protection solutions tailored for specific product categories and different market conditions?

As a Brand Owner please join us on 23rd September for our INTERACTIVE WORKSHOP to take a detailed benchmark analysis across the spectrum of security technologies being used today, with specific reference to integration and aggregation of solutions by packaging and label converters and security printers.

Reference will also be made to emerging new technologies that show promise for brand protection, together with related smart phone enabled mobile concepts and social networking.

REGISTER YOUR INTEREST HERE QUOTING PROMO CODE: VDG01 TO GAIN A SPECIAL WORKSHOP DISCOUNT

Attendance at the above workshop will then entitle you to FREE ADMISSION on the afternoon of 23rd and all day on 24th September to the subsequent CONFERENCE that will cover:

• Materials science & security – From optical systems to nano taggants and forensic marker solutions
• Interactivity and the Internet – Combining digital protection with on-product / on-packaging coding and serialisation: from security with smart phones merging digital protection and coding to analytics & user metrics
• Integrator / Aggregator functions – A central role can be provided by packaging converters, label converters and security printers
• Digital protection and coding – From inventory control to product authentication with RFID / NFC and printed 2D codes
• Encouraging consumer interactivity through the Internet – Product authentication utilising smart phones or tablets

In particular the conference will help to find answers to key questions such as:

• What applications are other early adopters pursuing and why?
• What technologies can I adopt now & what are the resource and cost implications for me?
• Which technologies can be used alone or in combination to address my applications and how?
• What are the realistic time scales and when will it begin to affect my company?
• What commercialisation activities or development projects are worth engaging in now?

To bring you this event, Design Cognition has teamed-up with brand protection specialists Vandagraf International.

FIND OUT MORE ABOUT THE EVENT BY CLICKING HERE

The Vandagraf International 2014 Workshop and Conference is organised by Vandagraf International in association with:

• Product and Image Security Foundation
• Design Cognition
• Tarsus International
• World Customs Organisation
• Securing Industry
• The Packaging Society

The Workshop, which is conceived specially for BRAND OWNERS, takes place in the morning of the first day (23rd) and is followed in the afternoon and all through the second day (24th) by the main Conference, WHICH IS OPEN TO ALL.

Both events take place in central London at the Institute of Materials, Minerals and Mining’s modern yet historic conference venue.

Speakers have been carefully selected to cover as many aspects of brand protection as can be squeezed in to one and half days of this intensive event. They include:

• Solution providers – both offline (packaging related) and online (Internet related)
• Integrators / aggregators – packaging / label converters and security printers.

REGISTER YOUR INTEREST HERE QUOTING PROMO CODE: VDG01 TO GAIN A SPECIAL WORKSHOP DISCOUNT

If YOU or any of your friends or colleagues would like to find out more, please ask them to send an email to Chris Penfold via:  enquiries@designcognition.com and we will keep you updated as information becomes available.

Or give us a call on +44 (0) 115 8461914

Many thanks and we look forward to seeing you there.

Chris Penfold

CEO,
Design Cognition

If this event is not quite right for you, we are always willing and able to run bespoke workshops at your premises anywhere in the world. Let us know if you’d like us to put together a unique itinerary for you.

Or if you’d like to find out more about us and how else we could help you, check out Design Cognition
or the following links:

New Challenges in Pharmaceutical Packaging sector

With an ageing population and the growth of emerging economies across the world, the pharmaceutical sector is booming. Research business IMS predicts that the global pharmaceutical industry will reach sales of as much as $1.2tn by 2017 – representing annual growth of 3%-6% and, crucially, a growing market for pharmaceutical packaging suppliers and contract packers.

Yet it is a market that brings particular challenges, and particular opportunities, to those packaging suppliers and packers operating within it, not least the regulatory environment, which is complex and becoming more so. New regulations – notably the EU Falsified Medicines Directive, which requires every individual pack to carry a unique serial number – are posing new challenges to the supply chain both for product and packaging.

Chris Penfold, CEO of Design Cognition, along with a number of other industry experts recently took part in a Packaging News and Essentra roundtable discussion looking at the wide range of issues facing players in the pharmaceutical packaging segment.

You can find a more in-depth transcript of the discussion here:

Packaging News – Tough Talking – Pharmaceutical Packaging

or a short video ‘taster’ by clicking on the photo of Chris to take you to the YouTube video.

If you would like help and advice on any of these or other issues further and would like to contact Chris, please send an email via enquiries@designcognition.com or via phone on +44 (0)115 846 1914.

JOIN THE CLUB – What’s in it for YOU?

Dear All,
Rapid innovation is happening that will enable products & everyday things of all types to ‘interact’ in some way remotely with people or other products.  New devices and processes ranging from: smartphones and their ‘apps’ through 3D printing & nanotechnology to low cost Printed and Plastic Electronics (PPE), are becoming available that can:     Create new visual effects: including static or moving and scrollable images
    Produce a sound
    Contain embedded data: for instant information; for validating the identity or location of a product or person;
    Enable interfaces that can respond to touch, gestures or motion
    Sense & report on an environment, temperature or condition
    Release a chemical substance in a controlled way
    Gather energy from the ‘air’ ….and much more

Smart ‘things’ will form extended data communications networks and lead to the much-vaunted longer term vision of every product having its own unique IP address and being accessed by other intelligent devices anywhere.  This is part of what has been dubbed the ‘Internet of Things’ (IOT).

A new generation of devices and communication protocols that sit alongside RFID is emerging; e.g. Near Field Communication (NFC), Ultra Wide Band (UWB), ZigBee, RuBee etc.  These promise to deliver real time information on location.

So what are YOU doing about it?

If you have enjoyed the recent Pack To The Future (#PTTF) events with presentations on topics such as  ‘Printed Electronics in Packaging’ and the affiliated IPI events such as ‘Game Changing Developments for Brands and Packaging based on Smart Phones’, we have something very special FOR YOU that I’m sure will be very appealing.

Design Cognition is proud to announce an exciting new partnership with Interactive Product Solutions, and the forming of an Interactive Packaging Club dedicated to this area. In particular the club will help Members to find answers to key questions such as:
•    What applications are other early adopters pursuing and why?
•    What technologies can I adopt now & what are the resource and cost implications for me?
•    Which technologies can be used alone or in combination to address my applications and how?
•    What are the realistic time scales and when will it begin to affect my company?
•    What commercialisation activities or development projects are worth engaging in now?

GET YOUR FREE PROSPECTUS BY CLICKING HERE

So how will we do this?
Club details:
Together we are planning to run a series of special events:
1. A series of Webinars sessions which will will involve presentations by leading technology suppliers from around the world, followed by a discussion of the commercial implications of the developments presented.  A great way for our international clients to participate…..Webinars will cover specific topics or themes as follows:
-    Flexible Displays (battery & non-battery powered)
-    Sensors (biological & non-biological)
-    Controlled Release Devices
-    Brand Protection, Anti-Counterfeiting & Traceability Devices
-    Physical/Digital (phygital) Experiences, including Augmented Reality
-    Consumer Engagement
-    Packs as active tokens in game play
-    Indicative packaging

2. Regular full-day facilitated Working Group Sessions that will provide the opportunity for Interactive Packaging Club Members to develop an in-depth understanding and debate emerging technologies and identify new applications and commercial opportunities.
3. On-Line Interactive Packaging Resource Centre
Via the restricted ‘members-only’ web site, Interactive Packaging Club Members have access to a comprehensive and authoritative dossier of information relating to Interactive Packaging.

GET YOUR FREE PROSPECTUS BY CLICKING HERE

Payment will be via a one-off annual membership fee – see prospectus for provisional details.

If YOU or any of your friends or colleagues would like to find out more, please ask them to send an email to Chris Penfold via:  club@designcognition.com and we will keep you updated as information becomes available over the next few weeks.

Many thanks and we look forward to working with you

Chris Penfold

CEO,
Design Cognition

If this event is not quite right for you, we are always willing and able to run bespoke workshops at your premises anywhere in the world. Let us know if you’d like us to put together a unique itinerary for you.

To find out more email club@designcognition.com
Give us a call on +44 (0) 115 8461914

If you enjoyed the recent Pack To The Future (#PTTF3) event, you will undoubtedly love this one too. Brian Weeks of Interactive Product Solutions, who spoke at PTTF3 on ‘Printed Electronics in Packaging’, is running a similar event in London that I believe will appeal to you.

Event details:
The theme is ‘Game Changing Developments for Brands and Packaging based on Smart Phones’ & will focus on commercial realities in relation to the impact of smart phones on specific business areas.

Session is designed to be highly interactive and they are operated as ‘working group sessions’ to stimulate discussion and action.

The day will conclude with a facilitated discussion for about 1 hour when we review the presentations and points raised and debate the commercial implications.

Background:
Mobiles are changing the game for:

• Brands
• Retailers
• Packaging converters
• Security solutions providers

Fact: More than half of mobile phones being used now are Smart Phones – 130 million+ of them are being used in Europe today and the number is continuing to grow rapidly month on month.

This means major interactive opportunities for Brands, their suppliers and solution providers in:
Marketing Communications – Mobile Marketing & Promotions
Product Promotion & Authentication in the hands of consumers.

This new world presents many questions & challenges:
Do you understand how these solutions might work for you or your customers?
Can you afford to ignore the activity & innovation going on in the smart phone-enabled mobile marketing / promotion area?
Has ‘easy’ Product Authentication been on your wish list?

The aim is to enable participants, from across the value chain, to explore how they may exploit new technologies for their companies benefit.

We believe significant opportunities exist for companies, who may have traditionally focused on limited media channels to communicate with their customer, to not only broaden their approach but also use their packaging to maximum effect.

Speakers will include:
1. Introductory session by Brian Weeks of Interactive Product Solutions
‘Bringing Products & Packs into the Digital Space using Touch Transfer Technology’

2. Andrew McPhee of Obvious Engine who deliver technology & products that make the space and objects around you come alive, bridging the online to offline gap for Product Makers, Retailers, Games – Companies and Brands
‘Augmented Reality and the Interactive Product Experience’

3. Christian Guichard of Authentication Industries whose unique tailored solutions for Brand owners deter counterfeit products through a mix of encrypted data and printing techniques -
‘Innovative Approaches to Product Authentication’

4. Glenn Needham of Near Field Solutions will answer the question about how NFC will establish itself for focused Consumer interaction -
‘NFC Product Authentication’

5. Jeremy Plimmer of Product & Image Security Foundation will present an overview of smart phone enabled product authentication solutions emerging in the marketplace –
‘Smart Phone enabled Solutions for Consumer Authentication & Supply Chain Management’

6. James Bevan of Vandagraf International will present an overview of market sizing and forecasts in the mobile world –
‘Existing Markets & Emerging Opportunities for Smart Phone Enabled Authentication & Brand Promotion’

Some other players invited to participate include: Alpvision, AuthenticateIT, Digimarc, Gentag, Graphic Security Systems Corp, i-movo, Inksure, Popimscode, Printechnologies, Schreiner Etiketten, tesa Schribos, Yottamark and others – Attendance to be confirmed.

For the agenda or more information on the Session, (which is open to non-members and can be attended purely on a single Session basis – you don’t have to be a full member of the Programme to attend) go to the Session webpage

The final Agenda and Session Welcome Pack will be sent out about 1 week prior to the Session.
Numbers are limited to 30 and the fee for attendance(£120 + VAT) can be paid by Purchase Order/BACS or by credit card.

When: 16th April 2013  – 10.00am for a 10.30am start (coffee from 10.00) and finishes at about 16.00.
Lunch is included.

Where: Institute of Materials, Mining & Minerals (IOM3) Head Office, Carlton Terrace in Central London.

If YOU or any of your friends or colleagues would like to come, please ask them to REGISTER BY email to Brian Weeks via:  info@ipieurope.com .

Hope you can make it!

The Tween market is one of the most desirable and fastest growing consumer groups and said to be worth over $200-billion-per-year. Aimed at 9 to 14 years old, it is a sensitive market with many dichotomies. Where girls are said to be “too old for toys, too young for boys,” and boys…are just boys…never too old for toys . Tweens are feisty, opinionated, razor-sharp, brutally honest, slightly awkward, and very, very important for your brand.

U by Kotex - Tween packaging design

Much work has been going on recently to explore this area and the following article provides some useful and interesting insights into how best to differentiate your packaging to appeal to this particular audience, who:

1. Aspire to be older, but are still children.
2. Want to be unique, but also still fit in.
3. Have strong ideas about what they want to buy, but need parental involvement and approval to purchase those things.

But, whilst also being mindful of the underlying needs of their parents who still have  a big ‘hand’ in what they buy. Some great examples are demonstrated by U by Kotex Tween and Geo Girl, Walmart’s new line of Eco-friendly cosmetics for 8 to 12 year olds (which personally I feel a little less comfortable with)…..but read on and let us know what you think…..

You can read the rest of the article here (via Healthcare Packaging): Tween-tastic package design

Chris Penfold

I just wanted to let you know that I will be speaking at Easyfairs NEC
Birmingham next week on Thursday 17thFebruary and I would like to invite to come along and listen.

I will be talking about the growing effect, implications and opportunities
of the internet on the packaging design process and on ways of working (HOW we design).  I will discuss the trends and convergence of Web, technology and materials and the effect this is having, and will have in the future, on WHAT we design in packaging, to enable better consumer & patient interaction and personalisation.  As well as highlighting some possible ‘fads’. I will also take a sneak preview at some great examples of emerging & leading-edge
packaging design.

This promises to be a really interesting presentation and  will begin at 11.00am in the International Brand Summit LearnShop and I’ll be available afterwards should you wish to chat.

It would be great if you could make it.  I look forward to seeing you there!

Chris Penfold

Well it would appear to be the case in certain sectors of the market.

German retailer Penny Markt has announced that it will be moving a range of its own beverages from PET bottles to aluminium cans.  They appear to be claiming that when you look at the whole life cycle of the product they feel that aluminium cans are more environmentally friendly, or should that be less environmentally damaging.

Penny Markt are justifying their move back into cans with claims that new can designs now mean that 30% less material is used, that the recycling rate for aluminium cans in Germany have risen significantly and that they can also achieve savings as the cans stack better than the PET bottles they are replacing and also chill much faster – therefore saving energy and money.

The full article written by David Vink of European Plastics news makes an interesting read and gives a good background to the German drinks market.  Penny Markt obviously feel they are doing the ‘right thing’ and others in their market appear to be preparing to follow, but who is ultimately right?

If you talk to PET manufacturers they will have you believe that PET is less environmentally damaging than other packaging materials – if you talk to the glass industry then they are of course the most environmentally friendly – if you talk to the aluminium can producers they will equally justify themselves.

I believe the answer is very much ‘horses for courses’ in other words it really depends on not only the products you are looking to package, but also the full life cycle of the packaging, including the transport of the empty container and the disposal of it after use.  If you need help with making the most environmentally friendly decisions for your products, then don’t forget that we have two Chartered Environmentalists who can help, so why not contact Design Cognition and see how we could help make those seemingly difficult decisions easy!

Apparently over 30% of food produced is wasted before being eaten

It is interesting to read that the focus of active and intelligent (A&I) packaging has shifted from “manufacturer concerns” such as shelf-life and spoilage to “consumer concerns such as freshness, quality and information”, according to recently published research.

The report – ‘The Future of Active and Intelligent Packaging in Food and Drinks’ said that industry leaders had identified “freshness indicators as the most important innovations in the field over the next five years. A development on quality was listed as the next most important field followed by temperature and time indicators.”

However, with over 30% of all food that we buy being wasted, I would hardly call “shelf-life and spoilage” just “manufacturing concerns”. They are huge and global concerns for everyone, much of which is to do with education and the role that packaging can play to save costs for everyone in the supply chain (very important in the present economic situation) but also, ultimately, to help save the planet’s finite resources.

I’m not sure how the research was conducted, what questions were asked, or how they were asked, but apparently, consumers ranked “health, convenience, safety and enhancing product attributes” as the most important attributes that would make them willing to pay more for A&I-packaged products. “Longer shelf-life and packaging that communicates product information” were also seen as important, but consumers perhaps see these as a ‘given’ and wouldn’t necessarily want to pay extra for them.

It is my feeling that the growth of A&I packaging has been primarily technology-led, by developments in sensor technology including nanosensors and biosensors. This is highlighted by the emerging trend of the incorporation of scavenging functions into packaging with bottles, labels or films. This is great technology, but I’m not sure that most consumers would understand what these are or what benefits they bring and therefore they would certainly not want to pay for their incorporation.

It is true that “Delivery of efficiencies in the value chain and the opportunity for manufacturers to differentiate their products and boost their efficiency by reducing product losses” will be major benefits for manufacturers and retailers – but what about consumers? There is a huge consumer-led marketing ‘trick’ being missed here, especially when “High production costs, compliance with food safety regulations and consumer mistrusts” are being highlighted in the report as “potential challenges”.

So, it is good to see that the consumer perspective is taking greater prominence (to some degree at least), in the New Product developments (NPD) that will help meet consumer needs in the expanding drinks and ready-meals segments. I agree, that the current focus for A&I has to be on luxury goods initially, and that it will move to lower-end products as the technology becomes more widely available and costs fall, but maybe it’s time to take a large ’step back’, flip this around completely and look at it from a consumers’ point-of-view. It is up to us all to educate consumers – highlight the wider issues of food (and water) waste & spoilage, get them to understand the more holistic effects of these on their daily ‘wants & (real) needs’ and ultimately get their ‘buy-in’ to the ‘real’ benefits.
Chris Penfold

You can read the full article at www.foodproductiondaily.com

Many thanks to @PhilCyLaw in Brussels for bringing this to our attention via Twitter.

New Healthseeker game on Facebook

A new game called HealthSeeker has been launched  to more than 400 million active users of Facebook, with the goal of helping adults with specific lifestyle and nutritional challenges. The benefits of the game are actually available to anyone, but HealthSeeker specifically helps people with diabetes make more informed lifestyle decisions in an innovative way that complements their daily use of social media. Leading experts have reiterated how important a source of support, information and inspiration social networking tools like this can be for someone living with a chronic condition like diabetes. Many diabetics struggle with the lifestyle changes that are needed to help manage their condition, such as adding more fibre, fruit and vegetables to their diets, or increasing their daily activity. HealthSeeker can help them stay motivated by presenting simple, everyday steps to help them achieve their lifestyle goals.

So the game really takes ‘healthcare compliance’, and social media for that matter, to a completely new level.  Chris Penfold

Read the full article at Pharmaceutical & Medical Packaging News