Introduction to Anti-Counterfeit Packaging

Research has shown that there are now some 250 plus suppliers of security components and brand protection solutions active in the global marketplace. New technologies are being developed all the time.

So how best to navigate the complex terrain of security technologies and solutions in order to reach optimal and cost effective brand protection solutions tailored for specific product categories and different market conditions?

Please join us on this one day INTERACTIVE WORKSHOP to take a detailed independent & unbiased benchmark analysis across the spectrum of security technologies being used today, with specific reference to integration and aggregation of solutions by packaging and label converters and security printers.

Reference will also be made to emerging new technologies that show promise for brand protection, together with related smart phone enabled mobile concepts and social networking.

The one day interactive course will cover:

Materials science & security – From optical systems to nano taggants and forensic marker solutions
Interactivity and the Internet – Combining digital protection with on-product / on-packaging coding and serialisation: from security with smart phones merging digital protection and coding to analytics & user metrics
Integrator / Aggregator functions – A central role can be provided by packaging converters, label converters and security printers
Digital protection and coding – From inventory control to product authentication with RFID / NFC and printed 2D codes
Encouraging consumer interactivity through the Internet – Product authentication utilising smart phones or tablets

In particular the conference will help to find answers to key questions such as:

What applications are other early adopters pursuing and why?
What technologies can I adopt now & what are the resource and cost implications for me?
Which technologies can be used alone or in combination to address my applications and how?
What are the realistic time scales and when will it begin to affect my company?
What commercialisation activities or development projects are worth engaging in now?

So what are YOU doing about it? This ‘hands-on’ one day course will provide delegates with a good basic grounding and appreciation of what technologies are available, their pros and cons, how they could work in combination, how they might develop in future and help you decide which may or not be appropriate for your particular products, whether that be food, toiletries or pharmaceuticals. Bring your packs along!

In particular it will help you to find answers to key questions such as:

• What applications are other early adopters pursuing and why?
• What technologies can I adopt now & what are the relative resource and cost implications for me?
• Which technologies can be used alone or in combination to address my applications and how?
• What are the relative time scales?
• What development projects are worth engaging in now?

For further information on this course in easy to print PDF format please email: training@designcognition.com (inserting ‘Interactive Packaging PDF’ in the title).

To register for this event please Download the Registration Form

Alternatively phone +44 (0) 115 846 1914 now for more information.
Look forward to seeing you there!