We are proud to announce an updated and improved one day intensive training course on pharma packaging!

Pharmaceutical packaging is a very specialised area with its own unique issues and problems. This introductory course will provide delegates with a good basic grounding and appreciation of what is required for the packaging of pharmaceutical and healthcare products – both Prescription Only Medicines (POM) and Over The Counter (OTC) and will have relevance in other affiliated areas such as Veterinary and, to some extent, Medical Devices too.

Whether you know nothing or have a basic understanding, this course will provide you with useful knowledge and insights from experts who have worked in the industry for over 25 years.

For more information – Follow this link to our Training Page to download a PDF flyer

Another exciting one day intensive hands-on training course being run by Design Cognition in October.

Injection moulding is used in many areas of packaging component manufacturing and in all sectors including cosmetics, food, healthcare, and toiletries. So this course is applicable to ALL.

It will provide delegates with a basic grounding in the processing of thermoplastics and elastomers by injection moulding methods including multi-shot moulding.

In addition the course will look at the key components that make up the injection moulding tool, including various gate designs and hot runner configurations.

To gain the best possible experience, you will get to see moulding machines in action and handle the tooling moulds themselves.

So whether you know nothing, have a basic understanding or are familiar with this area, this course will provide you with useful knowledge and insights from some of the leading tooling experts in the UK who have worked in the industry for over 40 years.

For more information – Follow this link to our Training Page to download a PDF flyer

The first of our new series of packaging training courses has arrived……….

Barcoding, traditionally a means of stock control, is evolving and increasingly being used in more imaginative ways in areas of packaging such as marketing, anti-counterfeiting and mass-serialisation!

To help keep you up-to-date with these innovations, Design Cognition are proud to announce that we have now partnered with the world leading barcode verification solution provider Axicon to bring you this interactive workshop

This one day course will provide a really practical hands-on view of a wide range of barcodes and their packaging applications. It will include demonstrations of the verification equipment in use and your chance to use it yourselves.

We will cover EAN, 2D Data matrix, QR codes, Aztec codes and others.

So whether you just need to understand the basics, or are looking for other insights into this exciting and evolving area of packaging technology and ideas on how you can use them in the wider business context, this course is for you!

For more information – Follow this link to our Training Page to download a PDF flyer

Open up your mind to new possibilities

By popular demand, we are pleased to announce a new season of packaging-related training courses starting in October.

The first will be Bar Coding & Mass Serialisation, which will take place on 14th October.

Other courses have been scheduled and are presently being developed, including Plastics Injection Moulding and the Packaging of Pharmaceuticals and you can find out about all of them and others on our Training page by following this link: Training Courses.

As always, all of these courses can be run as bespoke events at your own premises, if that would suit you better. As an international training provider, we are willing to consider running events anywhere in the world.

Why not give us a call (+44 115 846 1914) to talk through your own particular circumstances and needs, or drop an email to training@designcognition.com).

Brand Protection & Authentication

Dear All,
Research has shown that there are now some 250 plus suppliers of security components and brand protection solutions active in the global marketplace. New technologies are being developed all the time.

So how best to navigate the complex terrain of security technologies and solutions in order to reach optimal and cost effective brand protection solutions tailored for specific product categories and different market conditions?

As a Brand Owner please join us on 23rd September for our INTERACTIVE WORKSHOP to take a detailed benchmark analysis across the spectrum of security technologies being used today, with specific reference to integration and aggregation of solutions by packaging and label converters and security printers.

Reference will also be made to emerging new technologies that show promise for brand protection, together with related smart phone enabled mobile concepts and social networking.

REGISTER YOUR INTEREST HERE QUOTING PROMO CODE: VDG01 TO GAIN A SPECIAL WORKSHOP DISCOUNT

Attendance at the above workshop will then entitle you to FREE ADMISSION on the afternoon of 23rd and all day on 24th September to the subsequent CONFERENCE that will cover:

• Materials science & security – From optical systems to nano taggants and forensic marker solutions
• Interactivity and the Internet – Combining digital protection with on-product / on-packaging coding and serialisation: from security with smart phones merging digital protection and coding to analytics & user metrics
• Integrator / Aggregator functions – A central role can be provided by packaging converters, label converters and security printers
• Digital protection and coding – From inventory control to product authentication with RFID / NFC and printed 2D codes
• Encouraging consumer interactivity through the Internet – Product authentication utilising smart phones or tablets

In particular the conference will help to find answers to key questions such as:

• What applications are other early adopters pursuing and why?
• What technologies can I adopt now & what are the resource and cost implications for me?
• Which technologies can be used alone or in combination to address my applications and how?
• What are the realistic time scales and when will it begin to affect my company?
• What commercialisation activities or development projects are worth engaging in now?

To bring you this event, Design Cognition has teamed-up with brand protection specialists Vandagraf International.

FIND OUT MORE ABOUT THE EVENT BY CLICKING HERE

The Vandagraf International 2014 Workshop and Conference is organised by Vandagraf International in association with:

• Product and Image Security Foundation
• Design Cognition
• Tarsus International
• World Customs Organisation
• Securing Industry
• The Packaging Society

The Workshop, which is conceived specially for BRAND OWNERS, takes place in the morning of the first day (23rd) and is followed in the afternoon and all through the second day (24th) by the main Conference, WHICH IS OPEN TO ALL.

Both events take place in central London at the Institute of Materials, Minerals and Mining’s modern yet historic conference venue.

Speakers have been carefully selected to cover as many aspects of brand protection as can be squeezed in to one and half days of this intensive event. They include:

• Solution providers – both offline (packaging related) and online (Internet related)
• Integrators / aggregators – packaging / label converters and security printers.

REGISTER YOUR INTEREST HERE QUOTING PROMO CODE: VDG01 TO GAIN A SPECIAL WORKSHOP DISCOUNT

If YOU or any of your friends or colleagues would like to find out more, please ask them to send an email to Chris Penfold via:  enquiries@designcognition.com and we will keep you updated as information becomes available.

Or give us a call on +44 (0) 115 8461914

Many thanks and we look forward to seeing you there.

Chris Penfold

CEO,
Design Cognition

If this event is not quite right for you, we are always willing and able to run bespoke workshops at your premises anywhere in the world. Let us know if you’d like us to put together a unique itinerary for you.

Or if you’d like to find out more about us and how else we could help you, check out Design Cognition
or the following links:

New Challenges in Pharmaceutical Packaging sector

With an ageing population and the growth of emerging economies across the world, the pharmaceutical sector is booming. Research business IMS predicts that the global pharmaceutical industry will reach sales of as much as $1.2tn by 2017 – representing annual growth of 3%-6% and, crucially, a growing market for pharmaceutical packaging suppliers and contract packers.

Yet it is a market that brings particular challenges, and particular opportunities, to those packaging suppliers and packers operating within it, not least the regulatory environment, which is complex and becoming more so. New regulations – notably the EU Falsified Medicines Directive, which requires every individual pack to carry a unique serial number – are posing new challenges to the supply chain both for product and packaging.

Chris Penfold, CEO of Design Cognition, along with a number of other industry experts recently took part in a Packaging News and Essentra roundtable discussion looking at the wide range of issues facing players in the pharmaceutical packaging segment.

You can find a more in-depth transcript of the discussion here:

Packaging News – Tough Talking – Pharmaceutical Packaging

or a short video ‘taster’ by clicking on the photo of Chris to take you to the YouTube video.

If you would like help and advice on any of these or other issues further and would like to contact Chris, please send an email via enquiries@designcognition.com or via phone on +44 (0)115 846 1914.

JOIN THE CLUB – What’s in it for YOU?

Dear All,
Rapid innovation is happening that will enable products & everyday things of all types to ‘interact’ in some way remotely with people or other products.  New devices and processes ranging from: smartphones and their ‘apps’ through 3D printing & nanotechnology to low cost Printed and Plastic Electronics (PPE), are becoming available that can:     Create new visual effects: including static or moving and scrollable images
    Produce a sound
    Contain embedded data: for instant information; for validating the identity or location of a product or person;
    Enable interfaces that can respond to touch, gestures or motion
    Sense & report on an environment, temperature or condition
    Release a chemical substance in a controlled way
    Gather energy from the ‘air’ ….and much more

Smart ‘things’ will form extended data communications networks and lead to the much-vaunted longer term vision of every product having its own unique IP address and being accessed by other intelligent devices anywhere.  This is part of what has been dubbed the ‘Internet of Things’ (IOT).

A new generation of devices and communication protocols that sit alongside RFID is emerging; e.g. Near Field Communication (NFC), Ultra Wide Band (UWB), ZigBee, RuBee etc.  These promise to deliver real time information on location.

So what are YOU doing about it?

If you have enjoyed the recent Pack To The Future (#PTTF) events with presentations on topics such as  ‘Printed Electronics in Packaging’ and the affiliated IPI events such as ‘Game Changing Developments for Brands and Packaging based on Smart Phones’, we have something very special FOR YOU that I’m sure will be very appealing.

Design Cognition is proud to announce an exciting new partnership with Interactive Product Solutions, and the forming of an Interactive Packaging Club dedicated to this area. In particular the club will help Members to find answers to key questions such as:
•    What applications are other early adopters pursuing and why?
•    What technologies can I adopt now & what are the resource and cost implications for me?
•    Which technologies can be used alone or in combination to address my applications and how?
•    What are the realistic time scales and when will it begin to affect my company?
•    What commercialisation activities or development projects are worth engaging in now?

GET YOUR FREE PROSPECTUS BY CLICKING HERE

So how will we do this?
Club details:
Together we are planning to run a series of special events:
1. A series of Webinars sessions which will will involve presentations by leading technology suppliers from around the world, followed by a discussion of the commercial implications of the developments presented.  A great way for our international clients to participate…..Webinars will cover specific topics or themes as follows:
-    Flexible Displays (battery & non-battery powered)
-    Sensors (biological & non-biological)
-    Controlled Release Devices
-    Brand Protection, Anti-Counterfeiting & Traceability Devices
-    Physical/Digital (phygital) Experiences, including Augmented Reality
-    Consumer Engagement
-    Packs as active tokens in game play
-    Indicative packaging

2. Regular full-day facilitated Working Group Sessions that will provide the opportunity for Interactive Packaging Club Members to develop an in-depth understanding and debate emerging technologies and identify new applications and commercial opportunities.
3. On-Line Interactive Packaging Resource Centre
Via the restricted ‘members-only’ web site, Interactive Packaging Club Members have access to a comprehensive and authoritative dossier of information relating to Interactive Packaging.

GET YOUR FREE PROSPECTUS BY CLICKING HERE

Payment will be via a one-off annual membership fee – see prospectus for provisional details.

If YOU or any of your friends or colleagues would like to find out more, please ask them to send an email to Chris Penfold via:  club@designcognition.com and we will keep you updated as information becomes available over the next few weeks.

Many thanks and we look forward to working with you

Chris Penfold

CEO,
Design Cognition

If this event is not quite right for you, we are always willing and able to run bespoke workshops at your premises anywhere in the world. Let us know if you’d like us to put together a unique itinerary for you.

To find out more email club@designcognition.com
Give us a call on +44 (0) 115 8461914

Design Cognition Group Ltd are pleased to announce the formation of a new alliance with GP Solutions UK Ltd. Both companies provide a range of dedicated products /services which are specifically geared towards the pharmaceutical and healthcare markets. Commenting on the arrangement, Design Cognition Managing Director Penfold said “This is a major step forward for our companies that will provide a unique and unrivalled offering for our respective clients which will provide a fantastic & interesting product/service mix adding real value”.

Equally enthusiastic about the new co-operation,  GP Solutions UK Ltd Managing Director Howieson stated “By combining our respective know how & expertise we shall be able to offer a comprehensive pool of packaging/product development talent”.

GP Solutions UK Ltd were first incorporated in 2000. They are a small yet dynamic consultancy & product development enterprise. The business devises unique IP led packaging, labelling & technology based solutions into the pharmaceutical/R&D markets. Some of its notable achievements include :
Dose Guard – a child resistant peel & push secondary layer for blister packs &/or patient wallet cards
Chrysalis – which is a integrated high speed leaflet/carton construction created to aid compliance
Dose Recognition – a mobile phone software/App platform designed to (remotely) monitor patient compliance.
Alongside the development arm of the company they also supply a bespoke range of dedicated clinical trial materials for many of the worlds leading pharmaceutical companies. Across all aspects of the business they operate a pro-active & progressive approach to identifying new market trends which can help to improve client supply chain management & patient engagement process.

Design Cognition were formed in 2006 and are an award winning, independent and dedicated packaging design & development contractor & consultancy. We provide packaging development, product development and project management support for companies from small business start-ups to large multi-nationals, primarily in the healthcare and pharmaceutical sectors.

Design Cognition also provides brand owners, product development companies, packaging designers and packaging suppliers/assemblers with packaging and pack design expertise (structural and graphic) & undertake bespoke training across all product categories. Focussed on innovation we provide tailored packaging support on all aspects of the product lifecycle and supply chain. The company has previously been quoted in The Daily Telegraph, The Nottingham Evening Post and have appeared on BBC East Midlands.

For more information on how this fantastic alliance can help add value in your business contact Design Cognition on:
+44 115 846 1914
enquiries@designcognition.com

I just wanted to let you know that I will be speaking at Easyfairs NEC
Birmingham next week on Thursday 17thFebruary and I would like to invite to come along and listen.

I will be talking about the growing effect, implications and opportunities
of the internet on the packaging design process and on ways of working (HOW we design).  I will discuss the trends and convergence of Web, technology and materials and the effect this is having, and will have in the future, on WHAT we design in packaging, to enable better consumer & patient interaction and personalisation.  As well as highlighting some possible ‘fads’. I will also take a sneak preview at some great examples of emerging & leading-edge
packaging design.

This promises to be a really interesting presentation and  will begin at 11.00am in the International Brand Summit LearnShop and I’ll be available afterwards should you wish to chat.

It would be great if you could make it.  I look forward to seeing you there!

Chris Penfold

coca cola - branded packaging that delivers

In today’s increasingly competitive marketplace, effective branding is essential.

So we are running a 1 day course to give you hints, tips and pointers on how to make your product stand out on shelf through effective packaging as a marketing tool.

It will explain how to transform your good brand into a GREAT brand and help take your products to the ‘next level’, looking at a number of important aspects including brand values, added value & convenience, rationalisation, pack size, reducing material cost and innovation to get retailer acceptance, drive sales and increase profitability.

9th December 2010 at Biocity in Nottingham, UK

HURRY NOW – find out more & how to register to get an EARLY BIRD DISCOUNT by clicking Branded Packaging That Delivers