Posts Tagged ‘packaging’

DAY 6 – Packaging Tip No6 – Environment & sustainability

Posted in Design, Environmental Issues, Opinion, Recycling, Top 10 Tips, Uncategorized on March 11th, 2010 by Chris Penfold – Be the first to comment
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 6 – Tip No6: These days the environment is top of everybody’s mind. But, did you know, there is lots of legislation to which you must comply? Also, as new materials continually come on to the market it’s difficult to keep up with it all…find out more in the video…

Enjoy your packaging. Cheers Chris

Today’s Video:

Packaging Tip No6 – Environment & sustainability – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 7 – Physical protection?…..

DAY 5 – Packaging Tip No5 – Manufacturing constraints

Posted in Design, Machinery, Opinion, Top 10 Tips, Uncategorized, cost-optimisation on March 10th, 2010 by Chris Penfold – Be the first to comment
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 5 – Tip No5: Have you thought about how your pack is going to be filled or assembled? If by hand initially, what about longer term? Thinking ahead could save you a lot of time & expense…have a look at the video…

Tickety Boo packaging.

Cheers Chris

Today’s Video:

Packaging Tip No5 – Manufacturing & Production constraints – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 6 – Environment & sustainability…..

DAY 4 – Packaging Tip No4 – Market supply chains

Posted in Design, Opinion, Retailers, Top 10 Tips, Uncategorized on March 9th, 2010 by Chris Penfold – Be the first to comment
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 4 – Tip No4: What route to market will you take? Direct via the Internet? Through a wholesaler? or through a retail store? All have their own peculiarities and requirements, which will affect your pack design. Find out more on the video…

Have fun packaging.

Cheers Chris

Today’s Video:

Packaging Tip No4 – Market supply chains – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 5 – Manufacturing & production constraints…..

DAY 3 – Packaging Tip No3 – Market Positioning & Branding

Posted in Branding, Design, Marketing, Opinion, Top 10 Tips, Uncategorized on March 8th, 2010 by Chris Penfold – Be the first to comment
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 3 – Tip No3: Who are your target market? What are their expectations in terms of product & packaging? Watch the video to pick up some questions that you might want to ask yourself & things that you might want to consider…

Enjoy your packaging.

Cheers Chris

Today’s Video: Packaging Tip No3 – Market Positioning & Branding – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 4 – Market supply chains…..

A packaging solution to the Great Pacific Garbage soup?

Posted in Environmental Issues, Innovation, Materials, Opinion, Recycling, Technology, Uncategorized on March 8th, 2010 by Chris Penfold – 2 Comments
Pacific rubbish soup

Pacific rubbish soup

As many people know, there is a huge and ever-increasing mountain of rubbish growing in the middle of the Pacific, like a giant festering ’soup’, much of which consists of plastic packaging waste. This has had a massive knock-on affect in the  form of polluted beaches on islands throughout the South Pacific, such as the popular Kamilo beach in Hawaii.

A British company believe that they have a packaging remedy. Symphony Environmental has created a substance that can be added to plastic materials to speed up the degradation time from several decades to just a few months.

Apparently “The special additive, called d2w, is put into plastic products when they are being manufactured. It works by weakening the carbon bonds, lowering the material’s molecular weight and eventually causing a loss of strength. The plastic can be given a set lifespan, depending on what purpose it is ultimately intended for.”

The aim is to get bread bags for instance to degrade in a matter of weeks and other items, designed for a longer shelf-life to degrade over many months.

This sounds great in theory and clearly a lot of research has taken place since this company was set up in 1995. We are in favour of any initiatives that help reduce/manage packaging waste. However, there are a number of issues that need to be clarified and addressed (if they haven’t been already).

What happens when one freezes items such as bread, to extend shelf-life? Will the degradation process be retarded or halted? Many items, such as toiletry products are used way beyond their stated shelf life. Does that mean that these items could degrade in the cupboard whilst still in-use?

It is also interesting to note that there seems to be “stern opposition from rivals” as the “plastics industry is split into two camps”: There are those that back ‘oxy-biodegradable’ (like dw2) that breaks-down simply with contact with air and those that back ‘bio-degradable’, which require more specific conditions such as burial in the ground and elevated temperature, to work.

I’m not so sure that there is such a defined “split” within the industry and can see the merits and issues of both of these approaches and, in our  opinion, both should continue to be developed. In terms of ‘Oxy-biodegradable’, as I’ve already mentioned above, degradation before end of shelf-life/use is an issue and what happens if a product is, for instance, left in direct sunlight – will this alter the degradation time frame? As far as ‘Bio-degradable’ goes – it is my understanding that unless specific elevated temperatures are reached,  degradation will not commence. So, for it to work properly, industrial bio-degradation facilities are required  – these materials will not degrade properly in a normal household composting bin.

Michael Stephen of Symphony also talks about bio-producers  having convinced British farmers that “crop-based plastics are best” but that “this is wrong…because when they are recycled they give off methane”. On top of this there area a number of concerns with these products around the use of scarce food resources to make packaging.

All of these materials could also present a potential issue of contaminating ‘normal’ recycling waste if not clearly identified & managed properly and I’m not sure that this issue is being addressed. Chris Penfold

What do you think? Let us know.

Taken from an article written by Ben Marlow which appeared in the UK Sunday Times on 7th March 2010. You can read the full article at the Times Online here: Great Pacific Garbage Patch article

DAY 2 – Packaging Tip No2 – ensuring it is ‘fit for purpose’

Posted in Design, Materials, Opinion, Top 10 Tips, Uncategorized, cost-optimisation on March 5th, 2010 by Chris Penfold – Be the first to comment
Packaging Top 10 Tips

Packaging Top 10 Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 2 – Tip No2: What you want is packaging that is ‘fit for purpose’ don’t you? That performs all of the roles that it needs to, whilst conveying your brand values.  So where do you start? Click on the link below to go to the video to find out.

Happy Packaging. Cheers Chris

Today’s Video:

Packaging Tip No2 – Keeping it simple & fit for purpose – by Chris Penfold – Design Cognition

Look out Monday for Tip No 3 – market positioning & branding…..

DAY 1 – Packaging Top 10 Tip No1 – Planning it out

Posted in Design, Design Cognition News, Healthcare & Pharma, Opinion, Social Media, Top 10 Tips, Uncategorized on March 4th, 2010 by Chris Penfold – Be the first to comment
Packaging Top 10 Tips

Packaging Top 10 Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

So here’s the first of our Top 10 Tip videos:

DAY 1 – Tip No1: Packaging ideas & issues to consider early on in the process, bringing your ideas to life and undertaking market research. Click on the link below to go to the video.

Happy Packaging. Cheers Chris

Today’s Video:

Packaging Tip No1 – Planning it out – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 2 – keeping it simple & fit for purpose…..

Your Packaging Top Ten Tips to save a ££$$ fortune

Posted in Top 10 Tips on March 4th, 2010 by Chris Penfold – Be the first to comment
Packaging Top 10 Tips
Packaging Top 10 Tips

Packaging is often the last thing people tend to think about when developing a product, but because it is often the main driver of consumer convenience is a critical factor to get right. When companies do consider packaging, they often struggle to get it right as there are so many things to think about.

So in order to help you, we have developed a series of short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over the next 10 working days – so keep a look out for them – they could save you a £££$$$ fortune in the long run! Cheers Chris

Here’s a 1 minute video introduction to get you started:

Packaging Top Ten Tips – an Introduction by Chris Penfold – Design Cognition

Look out later today for the 1st Top Ten Tip video…..

10 innovations reshaping business & affecting packaging design & processes

Posted in Business News, Design, Innovation, Opinion, Retailers, Technology on March 1st, 2010 by Chris Penfold – Be the first to comment

Follow the link below to read an interesting FT.com article which talks about the expected development & impact of the following topics on business:
1. Blue-sky computing
2. Work longer, work older
3. Information does have a value
4. Greed isn’t as good as we thought
5. Energy sources get smarter
6. Generation Xers come into their own
7. Gain from the pain of failure
8. Do more with less
9. Jump on the hedge
10. Deliver us from shopping

So what do you think that this means for 1.the packaging design process (i.e. HOW we design) & 2. packaging design itself (i.e WHAT we design)?

Some will have a major impact and others less so.

The 3 that stand-out for me are:
1.Blue-sky computing - which will have a fundamental affect on the way we work & collaborate over the internet in both the design process and the interactive shopping process.

8. Do more with less – is already having an affect every day on packaging design as we try to balance the need to add ever-more information on the one hand with the need to reduce materials & pack footprint from a sustainability point of view, on the other hand.

10. Deliver us from shopping – will provide interesting & surreal opportunities as internet shopping ‘comes of age’, ‘pick-up’ areas are introduced by stores such as Wal-Mart and as web and mobile phone technology converge.

Read the FT.com article by following this link & let us know what you think: 10 innovations that will reshape business

Watch this space for my further, more in-depth thoughts on this over the coming days.

Cheers

Chris

EasyFairs Packaging Innovations Success

Posted in Design Cognition News, Events, Exhibitions on February 26th, 2010 by Chris Penfold – Be the first to comment

A  big “Thank You” to  all of you who visited our stand at the EasyFairs packaging Innovations show over the past couple of days, it was great to meet you and have some really engaging and insightful packaging conversations. We had a tremendous number of enquiries, are working our way through all of the accumlated information now and will be get back to you all over the next few days.

“Happy Packaging” from all of the Design Cognition team!

Cheers

Chris Penfold

Some of The Design Cognition team on the EasyFairs Packaging Innovations stand

Some of The Design Cognition team on the EasyFairs Packaging Innovations stand


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