Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 6 – Tip No6: These days the environment is top of everybody’s mind. But, did you know, there is lots of legislation to which you must comply? Also, as new materials continually come on to the market it’s difficult to keep up with it all…find out more in the video…

Enjoy your packaging. Cheers Chris

Today’s Video:

Packaging Tip No6 – Environment & sustainability – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 7 – Physical protection?…..

Packaging seems to have spent far to long now being demonised in the press, it’s nice to see an article in a main stream newspaper that actually defends packaging and it’s use to protect and prolong the shelf life of food.

Very interesting and thought provoking article by the New York Times.  Interestingly some of the comments below the article appear to have been submitted by individuals who haven’t read the article very carefully.

Just a quick note to confirm that both Annie and myself have been honoured with the title of Chartered Environmentalist (CEnv) by the Society for the Environment, through our membership of the Institute of Materials, Minerals & Mining (IOM3) and because of our life-long commitment to developing sustainable packaging solutions in our day-to-day projects. It’s nice to have it recognised and, by implication, recognition of the fact that packaging actually provides a beneficial (environmental) role in society.

This also sits nicely with our appointment last year as Technical Advisors to WRAP (the UK government-run Waste Resources & Action Programme) in ‘Waste Minimisation – Packaging Product Waste’. I feel that a key component of this has been our understanding of the requirements of present environmental legislation, in particular the Producer Responsibility Obligations (Packaging waste) and Packaging (Essential Requirements) Regulations, which have been key in a number of recent environmental & sustainability assessments

‘Sustainable development’ to me is all about taking a ‘helicopter’ view of any product development to understand:

• environmental impacts throughout the whole supply chain (from raw material extraction, through use & disposal, to reuse and recovery) whilst
• attempting to meet consumer convenience needs,
• BUT minimising the overall environmental impact through intelligent design of pack (primary, secondary & tertiary), using the optimum material specifications & most economical footprint possible.

I believe that key to our CEnv award was our continued application of the principles of sustainable environmental management and development in our work. Over my 30 year career ‘the environment’ has become ever-more prominent on everybody’s agenda, evolving from the early days of the ‘Topfer Decree’ to the more recent ‘Plan A’. We have endeavoured throughout to apply the principles of sustainable environmental management and development in all of our work as ‘environmental packaging champions’:

• Acting as an internal consultants for marketers & other business stakeholders – advising on ‘fitness for purpose’ and ‘environmental best-practice’.
• Highlighting issues with existing packaging to our work colleagues
• Applying ‘sustainable principles in the hundreds of packaging developments on which We’ve worked

Moving forwards, I pledge that Design Cognition will continue applying the principles of sustainable development and environmental responsibility in all of our work. As CEO of a company that not only develops packaging but also acts in a consultancy capacity (advising on packaging ‘sustainability’ & ‘the environment’) I carry the mantle with a great deal of pride and self-fulfilment – enjoying making a ‘real difference’ in the world.

• Our initial discussions with clients always encompass sustainable aspects – and that will continue
• One of our ‘values’ (shown on our website) is to be ‘environmentally aware’:
• “bearing in mind our impact on the environment and eco-systems in all that we develop and in our day-to-day business”
• Through this ethos I will encourage all in Design Cognition to ‘live’ our environmental policy as a holistic approach to encompass not only work we do for clients but also in our day-to-day business activities.

We look forward to working with you

Chris

Just goes to show what can be done to make savings without actually compromising the quality of the pack.  Yes I know the pack is smaller, but maybe that isn’t such a bad thing in the eye of the consumer.  After all, who likes to open a pack to find that there is a lot of unnecessary ‘empty’ space in it?  There is now a definite group of consumers who will consider this when buying items and it’s good to see that Young’s are advertising the use of less packaging on the front face of the pack.  It does beg the question though, if Young’s can make this kind of saving on a humble product carton what sort of savings could be made on your own products? (Jane)

Seafood brand Youngs has cut the packaging used for its fish pies and on its chilled salmon as part of an ongoing sustainability drive.

via Youngs Seafood cuts packaging for fish pie and salmon ranges | packagingnews.co.uk.

Simeon Goldstein, packagingnews.co.uk, 25 September 2009

Six UK DIY retailers and brands have signed up to a Courtauld-style voluntary agreement to reduce packaging and waste to landfill.

Argos, B&Q, Focus, Henkel, Homebase and Wickes have agreed to achieve a 15% packaging reduction and halve waste to landfill by the end of 2012

Read the full article here: DIY sector gets its own ‘Courtauld’ commitment | packagingnews.co.uk.

From Packaging-Gateway 17th September 2009

UK soft drinks maker Britvic has cut the amount of glass in its bottles of J20 juice drink to reduce packaging.

The weight reduction measure means the 275ml J2O bottle is 20g lighter than before, down from 200g to 180g.

The company expects to save around 4,000 tons of glass annually, equivalent to 20 million bottles of J2O a year, Ultimate said.

As part of a programme of measures introduced by the Waste and Resources Action Programme (WRAP), the company expects to remove 5,000 tons of packaging from landfills by December 2010.

Read the original and other interesting articles here: Packaging Gateway – Britvic Cuts Weight of Glass Bottles.

Thanks go out to @process_tech for bringing our attention to this article

Josh Brooks, packagingnews.co.uk, 17 July 2009

Wrap has given a confident response to news that the Conservatives are planning a full-scale review of the future of all quangos.

via Wrap upbeat as Tories plan sweeping quango reforms | packagingnews.co.uk.