I fully appreciate that this headline making trip will help to raise the general public’s awareness or the ‘great Pacific packaging soup’ but have they missed the point a bit?  It’s great that they are using predominantly re-newable and free energy sources and that they have a composting toilet and laptops that run off the power of a bike generator, but in making the hull of the boat out of recycled bottles aren’t they showing that it’s OK to keep making and using all these bottles because other uses can be found for them? 

As the BBC’s full article points out, if this trip were to hit any problems then it could be that they have just delivered an extra 12,000 bottles filled with Carbon Dioxide direct to the packaging soup…

I suppose a wooden boat might not have generated as much media interest, but then maybe it would have been a better message – I’d be really interested to know your thoughts. (Jane Bear)

A boat made of 12,000 plastic bottles has set sail on a voyage from San Francisco to Sydney to spread awareness about pollution in the world’s oceans.  To read the full article on the BBC website just follow this link  Boat made of 12,000 plastic bottles

Top10Tips.co.uk logo

One thing that I forgot to mention in today’s earlier post was that if you’d like a text version of our Top 10 packaging Tips, don’t forget that Design Cognition have teamed-up with Top10Tips.co.uk to provide support to small businesses. So our Packaging tips can be found there by following this link to the top10Tips.co.uk website:

Written version of the Top 10 Packaging Tips

Alternatively we can send you a PDF version if you drop us an email to enquiries@designcognition.com

The Top10Tips.co.uk website also provides a wide range of other resources for Small to Medium sized Enterprises (SMEs) covering all sorts of areas pertinent to a business start-up, including the following:

* Packaging Design
* Search Engine Optimisation
* How to Choose a Marketing Mentor
* Strategic Marketing for Start-Ups
* Brochure Writing
* Social Responsibility for Small Business
* Brochure Design
* Email Stationery Design
* Marketing your Small Business

So check out the Top10Tips.co.uk website for further excellent information from a range of great contributors. Cheers Chris

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We have been posting 1 x video per day over the past 11 days on this blog site -and hope that you have found them useful – remember they could save you a £££$$$ fortune in the long run!

As an added benefit, we thought that it might be useful to collate all of the Top 1o packaging Tips into 1 x 10 minute video for you. So here it is………..

Have fun packaging.

Cheers Chris

Today’s video – ALL of the 10 Tips in 1 x video::

Packaging Top Tips – The whole Series of 10 tips in 1 x video v2 – by Chris Penfold – Design Cognition

We hoped that you’ve enjoyed watching them as much as we’ve enjoyed making them. We’re passionate about packaging, so watch out for more to follow in future…if you’ve got any ideas on what you’d like to see covered – drop us a line…

Interesting and all credit to ASDA for trying out this idea again.  It’s true, there is now far more emphasis placed on the amount and type of packaging used than there was when ASDA last tried this route, but there are other issues.  What proportion of the customers will actually remember to take the pouch back to the store with them and how messy could the filling be are just a couple of the issues that could arise.  It will be interesting to see how it gets on.

As for brands adopting this, I personally can’t see it happening any time soon.  Not because as this article suggests they could loose shelf presence, as I’m sure they would still have products on the shelves around it, but more because of the logistics, how would they stop their products being dispensed into an ASDA own pack.  I’m sure there are packaging solutions to this issue, with different shaped orifices and dispensing nozzles, but it will certainly all need to have been sorted before any of the big brands follow ASDA’s lead. (Jane Bear)

While the idea of refilling your own packs in store is not new, a new trial by ASDA supermarkets in the UK is again attempting to bring this idea from smaller niche outlets into the mainstream. Consumers are being offered ASDA private label fabric softener in a refillable plastic pouch that can be used up to 10 times in store.  To read the full article by Josh Stock, Euromonitor International just follow this link to Packaging World

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We have been posting 1 x video per day over the past 10 days on this blog site and hope that you have found them useful – remember they could save you a £££$$$ fortune in the long run!

Today’s video: Pulls all of my Tips together and offers some final thoughts on how to develop packaging that is ‘right first time’, on-time & within budget. Watch the video to find out more…………..

Have fun packaging.

Cheers Chris

Today’s Video: DAY 11 – A summary & some final thoughts:

Packaging Top Tips -  Summary & conclusions – by Chris Penfold – Design Cognition

As an added benefit, we thought that it might be useful to collate all of the Top 1o packaging Tips into 1 x 10 minute video for you. So we’ve done that and will be posting here within the next 24 hours – so look out for it…………..

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 10 – Tip No 10: There are many types of protection that you can implement to help protect your pack style, shape,colours, branding , logos or layout…but what’s the best approach? Watch the video to find out….

Have fun packaging. Cheers Chris

Today’s Video:

Packaging Tip No 10 – IP protection – by Chris Penfold – Design Cognition

Look out tomorrow for the final part in our series – a conclusion & a chance to download ALL 10 Tips in 1 x 10 minute video…..

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 9 – Tip No9: Everyone’s aim is to develop a pack that is ‘fit for purpose’ but at minimum cost. There are a number of approaches that you can take and each will have a significant impact on the final outcome. What might seem the cheapest solution initially, might cost you dearly in the long run! Watch the video to find out more….

Smiley smiley packaging. Cheers Chris

Today’s Video:

Packaging Tip No9 – Cost minimisation – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 10 – IP protection…..

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 8 – Tip No8: I don’t need to tell you how important branding is on a pack, do I?. Get it wrong and you’ve got a ‘dead duck’ on your hands! But wording on packs performs many functions. There are many legal requirements & you must be able to substantiate any claim you make. Aesthetically the wording & graphics must work in harmony. Incorrect wording is the most common reason for product recalls, which can cost a producer many £000’s. Find out more on the video….

Have fun packaging. Cheers Chris

Today’s Video:

Packaging Tip No8 – Information & communication – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 9 – Cost minimisation…..

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 7 – Tip No7: In a previous video we looked at external damage to your packaging & how transit packaging can help, but what about protection from the product within? Is your product formulation particularly aggressive? Could it attack the packaging from the inside? Sound implausible? You might be surprised! Check out this video…..

Tip Top packaging! Cheers Chris

Today’s Video:

Packaging Tip No7 – Physical protection? – by Chris Penfold – Design Cognition

Look out on Monday for Tip No 8 – Information & communication…..

Further to the article that we blogged last Monday ,it seems that some plastics marked as ‘degradable’ might not be as environmentally-friendly as consumers (or even experts) think, according to new Defra-funded research.A packaging solution to the Great Pacific Garbage soup?

The study, carried out by Loughborough University, examined the environmental effects of oxo-degradable plastics which are made from the most common types of plastic, but include small amounts of additives to make them degrade at an accelerated rate. In response to this report, the Co-operative (in the UK) is to drop oxo-degradable plastic bags.

Iain Ferguson, Environment Manager, The Co-operative Food has said that:  “(subsequent to the above) We have also launched the UK’s first home-compostable carrier bag, certified by the Association for Organic Recycling (and to EN 13432), which is accepted for food waste collections by a number of local authorities.”

Products made from compostable plastic are tested and able to bio-degrade within six months.

You can read the full March 11th article at Ready Meals Info (thanks to @packagingradar for bringing that to our attention)

There is also an interesting & related article in Packaging News today which states that:

Apparently, oxo-degradable additive producer Symphony has issued a statement that described the report as the “latest salvo in the oxo- versus hydro-degradable war” and said the allegations were familiar to firms in the sector.

Symphony also said it would be making a full response in due course, but said: “It should be obvious that plastic which self-destructs at the end of its useful life, leaving no harmful residues, is better for the environment than normal or recycled plastic, which can lie or float around for decades.”

It is also interesting that the firm also claimed that Loughborough University had not undertaken any experiments itself and that it was concerned to find that that “two of the three assessors of the report were themselves engaged in bio-based plastics, which is a totally different discipline to oxo- biodegradable”.

The plot thickens………….What do you think?

Chris Penfold

You can read the full Packaging News 12th March article by following this link: Oxo-degradable plastics article

And you can download the full DEFRA report here: Defra Report