Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 8 – Tip No8: I don’t need to tell you how important branding is on a pack, do I?. Get it wrong and you’ve got a ‘dead duck’ on your hands! But wording on packs performs many functions. There are many legal requirements & you must be able to substantiate any claim you make. Aesthetically the wording & graphics must work in harmony. Incorrect wording is the most common reason for product recalls, which can cost a producer many £000’s. Find out more on the video….

Have fun packaging. Cheers Chris

Today’s Video:

Packaging Tip No8 – Information & communication – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 9 – Cost minimisation…..

Tags: Branding, cosmetic, Design, food, healthcare, Legal, Marketing, packaging, pharma

This entry was posted on Monday, March 15th, 2010 at 12:11 pm and is filed under Branding, Design, Legal, Opinion, Safety, Top 10 Tips, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.