Interesting and all credit to ASDA for trying out this idea again. It’s true, there is now far more emphasis placed on the amount and type of packaging used than there was when ASDA last tried this route, but there are other issues. What proportion of the customers will actually remember to take the pouch back to the store with them and how messy could the filling be are just a couple of the issues that could arise. It will be interesting to see how it gets on.
As for brands adopting this, I personally can’t see it happening any time soon. Not because as this article suggests they could loose shelf presence, as I’m sure they would still have products on the shelves around it, but more because of the logistics, how would they stop their products being dispensed into an ASDA own pack.  I’m sure there are packaging solutions to this issue, with different shaped orifices and dispensing nozzles, but it will certainly all need to have been sorted before any of the big brands follow ASDA’s lead. (Jane Bear)
While the idea of refilling your own packs in store is not new, a new trial by ASDA supermarkets in the UK is again attempting to bring this idea from smaller niche outlets into the mainstream. Consumers are being offered ASDA private label fabric softener in a refillable plastic pouch that can be used up to 10 times in store. To read the full article by Josh Stock, Euromonitor International just follow this link to Packaging World
