Archive for March, 2010

Pharmaceutical packaging – celebration of success – foundation for the future

Posted in Associations, Design, Government, Healthcare & Pharma, Legal, Machinery, Materials, Opinion, Safety, Uncategorized, cost-optimisation on March 11th, 2010 by Chris Penfold – 11 Comments
Blister Packaging

Blister Packaging

The following article is one that I’ve recently written for the Packaging Professional magazine, which details a fascinating 25 year transformation in the way we work and do business in the pharmaceutical packaging industry. Over that period the industry itself has undergone huge change and with recent economic pressures and the rise of generic competition is likely to continue unabated.

Back in the 1980’s, before the days of email and the internet, working in packaging could sometimes be a lonely business, especially in an area like pharmaceuticals where regulatory requirements, standards and process were constantly being updated as authorities, such as the US Food and Drug Administration (FDA) and the UK Medicines Control Agency (MCA), evolved  increasing powers and rules. A situation where ‘fit for purpose’ packaging could be a matter of life and death.

Pharma companies are strictly regulated and need to work to tight and common standards and most companies were running similar, machinery, quality systems and packaging materials. So learnings from one company could greatly help another and save having to ‘reinvent the wheel’. It was also important for the industry to provide a collective view to positively influence proposed legislation and regulations, with a common and pragmatic ‘voice’.

So back in 1984, the ‘seed’ of an idea for a group was ‘sown’ by Alan Haskins of Roussel Laboratories and Roy Gray of ICI Pharmaceuticals, after Roy’s boss had visited the USA and seen a successful American group working in the same sector. This was a defining moment and the group would not have happened without their collective vision and proactive approach. The first Pharmaceutical Common Interest Group (PCIG) meeting took place on 16th October 1984 at Sysonby Lodge, which was the head office of The Institute of Packaging (IOP) at the time). The meeting was chaired by Alan Haskins, with Roy Gray as Secretary and an attendance of 18 people from 15 pharmaceutical companies from across the industry. There were 37 questions raised & discussed at that meeting on a range of topics, including: a New British Standard for aluminium flexible tubes, label adhesives, Tamper Evidence and EAN bar codes – themes that would arise again and again over the years.

It was agreed that there would be three meetings per year and venues would rotate across the various company sites, but over the years most were actually hosted by the IOP.

One of the original members, Mike Shorten, who worked for Boots Pharmaceuticals at the time and is now retired, recalls:

“The PCIG soon became my most important network. Forty pharmaceutical practitioners across all sectors of the industry provided a powerful resource that could offer practical experience about most issues and without any consultants’ fees! A great strength of the group was the willingness of its members to talk openly about issues and share best practice and then to collectively influence new regulations and standards”

How the CIG has changed over the years

I have myself have been a member of the group for over 18 years (since 1991) and over that time can recall a great deal of camaraderie, focused help for each other and pragmatism having helped us all deal with issues as diverse as use of high barrier blister materials, bar coding issues and leeching of preservative through polyethylene bottles.

As issues became apparent, some common themes evolved and a number of dedicated ‘sub groups’ were set up to focus on specific topics. Four of these were Working Groups for Digital Artwork & Reprographics (DAR), Validation, Child Resistance and Quality Standards. The DAR subgroup was set up at a time when ‘desktop publishing’ was a buzz word being used as artwork generation moved from ‘old fashioned’ layout board, to a digitised computerised system.  At the time there was no common standard. There was a range of hardware (PC & Mac based), a number of operating systems, and various artwork creative software packages on each platform. The ease by which artwork could be generated and manipulated raised its own issues in terms of artwork version control and (in the early days) data going ‘missing’ sometimes between approval and print – which had the potential to cause a catastrophic result. So the group played a critical role in sharing ‘best practice’ and setting appropriate standards.

The Validation subgroup was formed in 1992, the founding Chairman being Mike Harwood of The Wellcome Foundation, Dartford. A subsequent Chairman (1993-98) John Cooper (of Pfizer at the time) recalls “The original intent was to develop a set of guidelines for validating pharmaceutical packaging equipment and then issue to IOP members, but as the guideline developed and the information was shared informally with machine manufacturers it became obvious that it would be of a wider benefit to publish a ‘book’. As I was a member both of the PCIG and Institute of Quality Assurance Pharma Quality Group (IQA PQG), I suggested that this was published jointly as a monograph in the series which was already established by the PQG. The monograph was published in 1998 and launched at a joint meeting of PCIG and PQG at the Royal Pharmaceutical Society in Lambeth with over 200 people in attendance, including the MCA Head of Inspection and Enforcement, Gordon Munro!” That was another defining moment in the ‘life’ of the PCIG and evidence of the esteem with which the group was held within the pharmaceutical industry. The third edition of that monograph is presently due for print.

It was not uncommon in the early days for PCIG meeting attendance to be around 35-40 people, with standing room only. Questions would be collated by the Secretary and shared at each meeting. It would sometimes take 3 or 4 hours to go through them all, one-by-one. As the years have gone by and we have moved in to a digital age, email has enabled members to converse more easily and questions can be asked and answered sometimes within minutes. So the focus and frequency of face-to-face meetings changed to providing more of an opportunity for discussing in more depth, processes, procedures, technology and impending legislation, and to keep in touch with old colleagues and friends. Together with the myriad of mergers among the pharma companies, this has meant attendances have dropped.

Where we are going with it in future
The PCIG (now called the Pharmaceutical Packaging Forum – PPF) is still active, with a core of ‘stalwart’ members and a new voluntary Secretary, David Pethick, former Director of Packaging Development at GSK. David is upbeat about future for the group and says “the pharma landscape, increasing demands and changing regulations on packaging present as much, if not more of, a challenge as when the PCIG was first established. I see both a need and role for a vibrant PCIG to help the pharma packaging professional meet those challenges, whether that be from simply providing networking among its members, to wider influencing, technical leadership, training needs or whatever”.

Pharma packaging legislation/regulation has changed enormously, and the Society recently received an enquiry about training courses on this. Feedback from PCIG members showed a high level of similar interest. Whether or not such a course could be developed is still a work in progress, but both David (for PPF) and Ian Morris, Training Manager at IOM3, would be interested in readers’ feedback.

Ultimately, the future and utility of PCIG, as over its past history, is reliant on the members who actively value and contribute to it.

Chris Penfold

If you work in Pharma and are interested in knowing more or in joining the PPF group, you can contact David Pethick (the Secretary) at dppk@btinternet .

On my own part (Chris), as well as continuing to be an active member of the PPF and a consultant, I am also the External Relations Officer of the East Midlands Packaging Society, for which you can find more information at: East Midlands Packaging Society.

You can find more help and advice on various aspects of pharmaceutical packaging at our sister site: The Pharma Gateway

DAY 6 – Packaging Tip No6 – Environment & sustainability

Posted in Design, Environmental Issues, Opinion, Recycling, Top 10 Tips, Uncategorized on March 11th, 2010 by Chris Penfold – 4 Comments
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 6 – Tip No6: These days the environment is top of everybody’s mind. But, did you know, there is lots of legislation to which you must comply? Also, as new materials continually come on to the market it’s difficult to keep up with it all…find out more in the video…

Enjoy your packaging. Cheers Chris

Today’s Video:

Packaging Tip No6 – Environment & sustainability – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 7 – Physical protection?…..

DAY 5 – Packaging Tip No5 – Manufacturing constraints

Posted in Design, Machinery, Opinion, Top 10 Tips, Uncategorized, cost-optimisation on March 10th, 2010 by Chris Penfold – 4 Comments
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 5 – Tip No5: Have you thought about how your pack is going to be filled or assembled? If by hand initially, what about longer term? Thinking ahead could save you a lot of time & expense…have a look at the video…

Tickety Boo packaging.

Cheers Chris

Today’s Video:

Packaging Tip No5 – Manufacturing & Production constraints – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 6 – Environment & sustainability…..

DAY 4 – Packaging Tip No4 – Market supply chains

Posted in Design, Opinion, Retailers, Top 10 Tips, Uncategorized on March 9th, 2010 by Chris Penfold – 1 Comment
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 4 – Tip No4: What route to market will you take? Direct via the Internet? Through a wholesaler? or through a retail store? All have their own peculiarities and requirements, which will affect your pack design. Find out more on the video…

Have fun packaging.

Cheers Chris

Today’s Video:

Packaging Tip No4 – Market supply chains – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 5 – Manufacturing & production constraints…..

DAY 3 – Packaging Tip No3 – Market Positioning & Branding

Posted in Branding, Design, Marketing, Opinion, Top 10 Tips, Uncategorized on March 8th, 2010 by Chris Penfold – 4 Comments
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 3 – Tip No3: Who are your target market? What are their expectations in terms of product & packaging? Watch the video to pick up some questions that you might want to ask yourself & things that you might want to consider…

Enjoy your packaging.

Cheers Chris

Today’s Video: Packaging Tip No3 – Market Positioning & Branding – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 4 – Market supply chains…..

A packaging solution to the Great Pacific Garbage soup?

Posted in Environmental Issues, Innovation, Materials, Opinion, Recycling, Technology, Uncategorized on March 8th, 2010 by Chris Penfold – 16 Comments
Pacific rubbish soup

Pacific rubbish soup

As many people know, there is a huge and ever-increasing mountain of rubbish growing in the middle of the Pacific, like a giant festering ’soup’, much of which consists of plastic packaging waste. This has had a massive knock-on affect in the  form of polluted beaches on islands throughout the South Pacific, such as the popular Kamilo beach in Hawaii.

A British company believe that they have a packaging remedy. Symphony Environmental has created a substance that can be added to plastic materials to speed up the degradation time from several decades to just a few months.

Apparently “The special additive, called d2w, is put into plastic products when they are being manufactured. It works by weakening the carbon bonds, lowering the material’s molecular weight and eventually causing a loss of strength. The plastic can be given a set lifespan, depending on what purpose it is ultimately intended for.”

The aim is to get bread bags for instance to degrade in a matter of weeks and other items, designed for a longer shelf-life to degrade over many months.

This sounds great in theory and clearly a lot of research has taken place since this company was set up in 1995. We are in favour of any initiatives that help reduce/manage packaging waste. However, there are a number of issues that need to be clarified and addressed (if they haven’t been already).

What happens when one freezes items such as bread, to extend shelf-life? Will the degradation process be retarded or halted? Many items, such as toiletry products are used way beyond their stated shelf life. Does that mean that these items could degrade in the cupboard whilst still in-use?

It is also interesting to note that there seems to be “stern opposition from rivals” as the “plastics industry is split into two camps”: There are those that back ‘oxy-biodegradable’ (like dw2) that breaks-down simply with contact with air and those that back ‘bio-degradable’, which require more specific conditions such as burial in the ground and elevated temperature, to work.

I’m not so sure that there is such a defined “split” within the industry and can see the merits and issues of both of these approaches and, in our  opinion, both should continue to be developed. In terms of ‘Oxy-biodegradable’, as I’ve already mentioned above, degradation before end of shelf-life/use is an issue and what happens if a product is, for instance, left in direct sunlight – will this alter the degradation time frame? As far as ‘Bio-degradable’ goes – it is my understanding that unless specific elevated temperatures are reached,  degradation will not commence. So, for it to work properly, industrial bio-degradation facilities are required  – these materials will not degrade properly in a normal household composting bin.

Michael Stephen of Symphony also talks about bio-producers  having convinced British farmers that “crop-based plastics are best” but that “this is wrong…because when they are recycled they give off methane”. On top of this there area a number of concerns with these products around the use of scarce food resources to make packaging.

All of these materials could also present a potential issue of contaminating ‘normal’ recycling waste if not clearly identified & managed properly and I’m not sure that this issue is being addressed. Chris Penfold

What do you think? Let us know.

Taken from an article written by Ben Marlow which appeared in the UK Sunday Times on 7th March 2010. You can read the full article at the Times Online here: Great Pacific Garbage Patch article

DAY 2 – Packaging Tip No2 – ensuring it is ‘fit for purpose’

Posted in Design, Materials, Opinion, Top 10 Tips, Uncategorized, cost-optimisation on March 5th, 2010 by Chris Penfold – 6 Comments
Packaging Top 10 Tips

Packaging Top 10 Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 2 – Tip No2: What you want is packaging that is ‘fit for purpose’ don’t you? That performs all of the roles that it needs to, whilst conveying your brand values.  So where do you start? Click on the link below to go to the video to find out.

Happy Packaging. Cheers Chris

Today’s Video:

Packaging Tip No2 – Keeping it simple & fit for purpose – by Chris Penfold – Design Cognition

Look out Monday for Tip No 3 – market positioning & branding…..

DAY 1 – Packaging Top 10 Tip No1 – Planning it out

Posted in Design, Design Cognition News, Healthcare & Pharma, Opinion, Social Media, Top 10 Tips, Uncategorized on March 4th, 2010 by Chris Penfold – 4 Comments
Packaging Top 10 Tips

Packaging Top 10 Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

So here’s the first of our Top 10 Tip videos:

DAY 1 – Tip No1: Packaging ideas & issues to consider early on in the process, bringing your ideas to life and undertaking market research. Click on the link below to go to the video.

Happy Packaging. Cheers Chris

Today’s Video:

Packaging Tip No1 – Planning it out – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 2 – keeping it simple & fit for purpose…..

Your Packaging Top Ten Tips to save a ££$$ fortune

Posted in Top 10 Tips on March 4th, 2010 by Chris Penfold – 6 Comments
Packaging Top 10 Tips
Packaging Top 10 Tips

Packaging is often the last thing people tend to think about when developing a product, but because it is often the main driver of consumer convenience is a critical factor to get right. When companies do consider packaging, they often struggle to get it right as there are so many things to think about.

So in order to help you, we have developed a series of short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over the next 10 working days – so keep a look out for them – they could save you a £££$$$ fortune in the long run! Cheers Chris

Here’s a 1 minute video introduction to get you started:

Packaging Top Ten Tips – an Introduction by Chris Penfold – Design Cognition

Look out later today for the 1st Top Ten Tip video…..

10 innovations reshaping business & affecting packaging design & processes

Posted in Business News, Design, Innovation, Opinion, Retailers, Technology on March 1st, 2010 by Chris Penfold – 4 Comments

Follow the link below to read an interesting FT.com article which talks about the expected development & impact of the following topics on business:
1. Blue-sky computing
2. Work longer, work older
3. Information does have a value
4. Greed isn’t as good as we thought
5. Energy sources get smarter
6. Generation Xers come into their own
7. Gain from the pain of failure
8. Do more with less
9. Jump on the hedge
10. Deliver us from shopping

So what do you think that this means for 1.the packaging design process (i.e. HOW we design) & 2. packaging design itself (i.e WHAT we design)?

Some will have a major impact and others less so.

The 3 that stand-out for me are:
1.Blue-sky computing - which will have a fundamental affect on the way we work & collaborate over the internet in both the design process and the interactive shopping process.

8. Do more with less – is already having an affect every day on packaging design as we try to balance the need to add ever-more information on the one hand with the need to reduce materials & pack footprint from a sustainability point of view, on the other hand.

10. Deliver us from shopping – will provide interesting & surreal opportunities as internet shopping ‘comes of age’, ‘pick-up’ areas are introduced by stores such as Wal-Mart and as web and mobile phone technology converge.

Read the FT.com article by following this link & let us know what you think: 10 innovations that will reshape business

Watch this space for my further, more in-depth thoughts on this over the coming days.

Cheers

Chris