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Archive for April 26th, 2010

Mothercare alluring packaging for baby toiletries

Posted in Branding, Design, Healthcare & Pharma, Marketing, Product News, Retailers on April 26th, 2010 by Chris Penfold – Be the first to comment
New Mothercare Packaging - All We Know Range

New Mothercare Packaging - All We Know Range

Earlier this year Mothercare launched a new range of branded baby toiletries products called ‘All We Know’, the packaging and branding for which was undertaken by John Rushworth and Daniel Weil. I think that this is a  great peice of packaging design by John & Daniel and agree that the “creation of a coherent and focused sub-brand enables Mothercare to draw on its reputation as a trusted brand whilst adding new elements that help to differentiate these products from the competition”. Look out for it on the shelves and let us know what you think. In the meantime, you can read more about it’s distinctive aesthetic, ergonomic and practical packaging and branding features here: Mothercare All We Know range @ TheDieline

Cheers Chris Penfold