It would appear that whether it be as an ingredient for the product, or as a component of the packaging, Bamboo is making quite an impact.  Used as a component of the packaging it can add to the ‘sustainability story’ of the product – great opportunity for the marketers! (Jane)

Bamboo has become the ingredient of choice for companies who want to bolster their sustainability credentials, according to the recent Consumer Packaged Goods trend report from market researcher Datamonitor.

via Bamboo is sustainable ingredient of choice.