Interesting move from Nestle, who will be next to follow? There is definitely a market out there, and as the average age of the population rises and people live longer it’s an area of the market that is likely to grow in size. I hope they’ve got the packaging right though – easy to open closure and legible text will be a must! (Jane)
Nestlé has launched a 200mL nutrient drink in Switzerland targeting the malnourished elderly – a segment of the population it says is deficient in key nutrients such as vitamin D, calcium and protein.