Interesting move from Nestle, who will be next to follow?  There is definitely a market out there, and as the average age of the population rises and people live longer it’s an area of the market that is likely to grow in size. I hope they’ve got the packaging right though – easy to open closure and legible text will be a must! (Jane)

Nestlé has launched a 200mL nutrient drink in Switzerland targeting the malnourished elderly – a segment of the population it says is deficient in key nutrients such as vitamin D, calcium and protein.

via Nestlé target elderly with high-dose drink.

Tags: drink, food, healthcare, packaging, trend

This entry was posted on Tuesday, January 19th, 2010 at 1:56 pm and is filed under Drinks Packaging, Food Packaging, Healthcare & Pharma. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.