Procter & Gamble has added another high-end male grooming brand to its portfolio through the acquisition of men’s skin and shave care brand, Zihr.
P&G plans to build “the world’s premier male grooming company” and took steps in this direction earlier this month through the acquisition of Art of Shaving, a Miami-based male grooming business.
via P&G buys another luxury men’s grooming company.
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