P&G buys another luxury men’s grooming company

Procter & Gamble has added another high-end male grooming brand to its portfolio through the acquisition of men’s skin and shave care brand, Zihr.

P&G plans to build “the world’s premier male grooming company” and took steps in this direction earlier this month through the acquisition of Art of Shaving, a Miami-based male grooming business.

via P&G buys another luxury men’s grooming company.

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This entry was posted on Wednesday, June 17th, 2009 at 9:14 am and is filed under Branding, Business News, Cosmetics & Toiletries. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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