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Archive for June 17th, 2009

What Has Twitter Got To Do With Packaging? Packaging News You Can Use

Posted in Design, Product News, Retailers on June 17th, 2009 by Chris Penfold – 8 Comments

Jun 11 2009 #packaging #twitter #marketing

Posted at 1:45 pm under Feature Article, Twitter Stream from The Packging Diva

Some forward thinking companies are incorporating the use of Twitter ID’s on their product. The story broke this week Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw.

If you are not yet a Twitter aficionado, Twitter is the latest and fastest growing social media. Brands are capitalizing on its followers to create evangelists for their brands. Adding a Twitter tag line on product packaging is the method of connecting with their core customer for their opinions and suggestions. While Pepsi Raw is not yet available in the states other brands are considering this very option as the latest social marketing tool.

So how does this work and what is the purpose?

The Twitter ID on the product packaging allows consumers to send direct comments to the company in 140 characters or less what they think about the product. At the same time CPG companies are tweeting too are offering free sample coupons and the latest information. Its a win-win for both parties.

Pepsi Raw: Twitter name printed on can

(Photo courtesy of Brand Republic)

The beauty is: Its immediate, its easy and its accessible and people love it! What’s better way to connect with your customers in “real” time that putting your Twitter ID on the product packaging?

via What Has Twitter Got To Do With Packaging? | Packaging News You Can Use.

creativematch: The importance of good packaging design has never been so great

Posted in Branding, Design on June 17th, 2009 by Chris Penfold – 8 Comments

The importance of good packaging design has never been so great

#packaging #branding #design #marketing

In this month’s column, Barry Seal, Managing Director – UK at strategic design agency Anthem Worldwide, talks about the importance of good packaging design to create real differentiation on-shelf. But if you want maximum impact, don’t use it in isolation.

By Barry Seal, Managing Director – UK of Anthem Worldwide

read more »

P&G buys another luxury men’s grooming company

Posted in Branding, Business News, Cosmetics & Toiletries on June 17th, 2009 by Jane Bear – 10 Comments

Procter & Gamble has added another high-end male grooming brand to its portfolio through the acquisition of men’s skin and shave care brand, Zihr.

P&G plans to build “the world’s premier male grooming company” and took steps in this direction earlier this month through the acquisition of Art of Shaving, a Miami-based male grooming business.

via P&G buys another luxury men’s grooming company.

Facebook users to decide Lancashire Tea packaging | packagingnews.co.uk

Posted in Design on June 17th, 2009 by Anne Dallison – 9 Comments

Facebook users to decide Lancashire Tea packaging | packagingnews.co.uk.

Interesting approach to get consumer feedback..

Sainsburys plans expansion after Q1 sales growth | packagingnews.co.uk

Posted in Business News on June 17th, 2009 by Jane Bear – 12 Comments

Sainsburys is looking to raise £445m to help fund its expansion plans after reporting a 7% increase in quarterly profits.

via Sainsburys plans expansion after Q1 sales growth | packagingnews.co.uk.

RPC optimistic despite full-year pre-tax loss

Posted in Business News on June 17th, 2009 by Anne Dallison – 1 Comment

RPC Group recorded a £4.5m pre-tax loss last year, but has said it is satisfied with its performance in a difficult business environment.

http://packagingnews.co.uk/news/913822/RPC-optimistic-despite-full-year-pre-tax-loss/