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Archive for July 6th, 2010

Novel Marketing Idea

Posted in Marketing on July 6th, 2010 by Jane Bear – 2 Comments

Novel and quite gimmicky idea – Preserve Products has launched a toothbrush which is sold in a ‘mail back’ bag.  The idea being that you open the pack, use the toothbrush and then when it’s reached the end of its useful life you pop it back into the bag, seal it up and drop it into the post.  Preserve Products then grind up the handles and make……………….. new toothbrush handles out of them. Jane

Interesting article from Greener Package