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Archive for July 9th, 2010

Layar app takes augmented reality packaging possibilities to next level

Posted in Design, Innovation, Marketing, Opinion, Technology on July 9th, 2010 by Chris Penfold – 1 Comment
Layar technology providing interactive packaging potential

Layar technology providing interactive packaging potential

As technology gets ’smarter’, bandwidth increases and technology/internet converge, new possibilities will open-up in the packaging arena. Imagine a world where you go to the supermarket, and via your phone you are able to download all sorts of useful information about the brands in front of you, download recipes, find out about special offers, simlar products and competitor packs.

Now ‘hold’ that thought and take a look at this recent LAYAR VIDEO. Instead of ‘city-scape’, imagine winding your way through ’supermarket-aisles’. This app has been around for quite a few months now, but is continually being upgraded and brings these fantastic interactive packaging possibilities another step closer.

If you want to find out more about this exciting area of packaging innovation and the impact it is likely to have on our ’shopping experiences’, you might also want to read another article I wrote recently: ‘Adding value for consumers through internet & packaging in a brave new world‘

Chris Penfold