Swiss Army Knife manufacturer Victorinox has ‘bitten the bullet’ and is replacing plastic clamshell packs with MeadWestvaco’s paperboard-based Natralock packaging, which (allegedly) uses 60% less plastic than petroleum-based PVC clamshell packaging.
Victorinox said that the new pocket-knife packs were “better designed and more environmentally friendly than the previous format.” This sounds like a big step forward for a cherished brand that is over 125 years old and yet, over that period, has seen little change in packaging formats used. Chris Penfold
Via Packaging News 11th January 2010
You can read the full article at: Swiss army knife packaging revamp