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Swiss Army Knife ‘bites the packaging bullet’

Swiss Army Knife manufacturer Victorinox has ‘bitten the bullet’ and  is replacing plastic clamshell packs with MeadWestvaco’s paperboard-based Natralock packaging, which (allegedly) uses 60% less plastic than petroleum-based PVC clamshell packaging.

Victorinox said that the new pocket-knife packs were “better designed and more environmentally friendly than the previous format.” This sounds like a big step forward for a cherished brand that is over 125 years old and yet, over that period, has seen little change in packaging formats used. Chris Penfold

Via Packaging News 11th January 2010

You can read the full article at: Swiss army knife packaging revamp

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This entry was posted on Monday, January 11th, 2010 at 1:10 pm and is filed under Branding, Design, Environmental Issues, Innovation, Marketing, Opinion, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

4 Comments

  1. edwin says:
    November 20, 2014 at 11:29 pm

    Allan says:

    December 4, 2014 at 11:13 pm

    edward says:

December 13, 2014 at 1:56 pm

oliver says:

February 4, 2015 at 12:59 am

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