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A New Way To Look At Advertising

I think this is a great idea and could be used to really build strong local loyalty.  The business gives something to the local community and gets their branding placed at the same time.  Win – Win.  It would need to be a careful fit and balance though.  You wouldn’t want the whole town covered in branding as people would see past it. (Jane)

Two cities in Indiana will allow KFC to paint the brand’s white-haired icon, Colonel Sanders, on local fire hydrants and fire extinguishers as part of an advertising campaign to promote the company’s new “fiery” chicken wings.

via Brandchannel | KFC Fired Up About Local Branding Initiatives.

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This entry was posted on Thursday, January 7th, 2010 at 4:46 pm and is filed under Branding, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

3 Comments

  1. ronnie says:
    November 19, 2014 at 5:17 am

    louis says:

    January 23, 2015 at 12:46 pm

    Ernesto says:

February 9, 2015 at 7:21 am

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