I think this is a great idea and could be used to really build strong local loyalty. The business gives something to the local community and gets their branding placed at the same time. Win – Win. It would need to be a careful fit and balance though. You wouldn’t want the whole town covered in branding as people would see past it. (Jane)
Two cities in Indiana will allow KFC to paint the brand’s white-haired icon, Colonel Sanders, on local fire hydrants and fire extinguishers as part of an advertising campaign to promote the company’s new “fiery” chicken wings.