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Asda to consult customers on packaging in transparency drive

It’s an interesting idea and definitely one to keep an eye on.  Whether the consumers will really have the influence to change much remains to be seen but it’s certainly an idea on how to generate interest in the general public.  I hope they will be vetting panel members to ensure that they don’t work for a rival store! (Jane)

Supermarket giant Asda is to consult its customers directly on packaging design as part of new plans to earn long-term loyalty from shoppers.

via Asda to consult customers on packaging in transparency drive | packagingnews.co.uk.

Josh Brooks, packagingnews.co.uk, 05 October 2009

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