GSK takes a shine to filmless, ‘green’ holography cartons

A new carton for GlaxoSmithKline Consumer Healthcare’s Aquafresh White & Shine toothpaste shimmers with a subtle holographic rainbow effect with a heavy emphasis on the green end of the spectrum. Through the use of new printing technology, the carton is as easy to recycle —something that most holographic packages cannot claim.: “Traditional holographic packaging contains a laminated layer of metallized polyester that does not remove easily from the paperboard, making recycling very difficult,” says Michael J. Larocca, packaging development manager for GSK Consumer Healthcare. “This package has no polyester or metal content. As a result, there is no impact to typical paperboard recycling streams.”

via GSK takes a shine to filmless, ‘green’ holography | Greener Package.  by Anne Marie Mohan, Managing Editor, GreenerPackage.com