By Katie Bird , 20-08-2009  www.cosmeticsdesign.com

The teenage personal care market holds significant potential but brands must appeal to parents as well if they are to succeed.

Approximately ₤784m (€910m) was spent last year in the UK on beauty and personal care products for or by teenagers, but only a fraction of products are directed specifically at the age group, according to market research company Mintel.

via Teen products hold big potential but market with care: Mintel.

Tags: packaging, toiletries, trend

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