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Archive for August 5th, 2009

Colgate sues over use of Total brand name

Posted in Branding, Business News, Legal on August 5th, 2009 by Jane Bear – 6 Comments

By Simon Pitman, 04-Aug-2009  www.cosmeticsdesign.com

Oral care giant Colgate-Palmolive is suing both Johnson & Johnson and Chattem over claimed misuse of its toothpaste brand Total.

The company has filed two separate lawsuits in New York City courts, both of which claim that the brand name has been used in ‘violation’ of its registered trademark, a Reuters article claimed.

via Colgate sues over use of Total brand name.