Kenneth Hein www.brandweek.com
Its no secret that sampling programs can get people to try and occasionally purchase products. However, new research suggests that such free giveaways can also help drive long-term sales and increase purchases of other items from the product line.
via In-Store Sampling Boosts Repeat Purchases.
Remember if your in house packaging resource doesn’t have the time available to develop sample packs just give us a call.
