Archive for August 17th, 2009

Diageo takes Sainsbury’s to court over Pitchers drink

Posted in Branding, Drinks Packaging, Legal, Retailers on August 17th, 2009 by Jane Bear – Be the first to comment

Jill Park,, 17 August 2009

Diageo has entered into a legal battle with Sainsbury’s over alleged copyright infringement of its Pimm’s brand.  The legal action will determine whether Sainsbury’s new gin-based drink Pitchers, which it encourages customers to drink with fruit and lemonade, is a copy of Diageo’s Pimm’s.

It will be interesting to see how this claim proceeds, the packs are ’similar’ but not as close as others I’ve seen.  Check out the pictures here and see the full article.