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Asda cuts packaging and challenges suppliers to follow suit

Chloe Smith, thegrocer.co.uk 31/07/2009

Asda will challenge big-name brands to follow its lead by slashing packaging by up to a third this autumn.

Following a drive to cut own-label packaging by 25%, which resulted in a saving of £10m, chief merchandising officer Darren Blackhurst said he would be asking brand owners to follow suit at Asda’s supplier conference later this year.

via Asda cuts packaging and challenges suppliers to follow suit | thegrocer.co.uk.

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This entry was posted on Monday, August 3rd, 2009 at 2:54 pm and is filed under Business News, Environmental Issues, Recycling, Retailers. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

9 Comments

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  4. freddie says:
    July 27, 2014 at 9:53 am

    darrell says:

    November 23, 2014 at 3:25 pm

    pedro says:

November 24, 2014 at 8:18 am

Karl says:

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Nick says:

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francisco says:

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