By Simon Pitman, www.cosmeticsdesign-europe.com, 04-Sep-2009

Luxe Pack opens its doors in Monaco on October 21 and this year will focus a round table to discuss designer and brand identity as well as a full conferencing programme.

One of the highlights of the three day event will be a debate, moderated by Guillaume Bregaras, Former de Luxe editor in chief, which addresses key issues to define this exclusive segment.

The round table discussion will be held on the first day of the event and will tackle the problem of searching for innovative creative ideas that will inspire and seduce consumers, a challenge that is being exacerbated by falling consumer spend in this segment.

Read the full article here: Luxe Pack Monaco focuses on brand identity.

Tags: Branding, cosmetic, Design, Marketing, packaging

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