From Packaging-Gateway 17th September 2009

UK soft drinks maker Britvic has cut the amount of glass in its bottles of J20 juice drink to reduce packaging.

The weight reduction measure means the 275ml J2O bottle is 20g lighter than before, down from 200g to 180g.

The company expects to save around 4,000 tons of glass annually, equivalent to 20 million bottles of J2O a year, Ultimate said.

As part of a programme of measures introduced by the Waste and Resources Action Programme (WRAP), the company expects to remove 5,000 tons of packaging from landfills by December 2010.

Read the original and other interesting articles here: Packaging Gateway – Britvic Cuts Weight of Glass Bottles.

Thanks go out to @process_tech for bringing our attention to this article

Tags: drink, environment, packaging, sustainability, tweet, WRAP

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