Another example of the own brands moving into territory more usually associated with the big name brands.  I wonder who is footing the bill – the manufacturer or the consumer?

Jill Park, packagingnews.co.uk, 21 September 2009

Asda has followed in the footsteps of Cathedral City and moved its own-brand cheese into resealable packaging.

to read more just follow the link http://bit.ly/15a1qy

Tags: Design, environment, food, packaging, Retailers

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