This article provides a fascinating insight into consumer behaviour. I think that it’s no surprise that ecological issues are higher on Consumers’ agenda but it’s interesting to read that “In 2008, 40% of UK respondents agreed that they seek alternative products if they believe their first choice to be packaged excessively” – I’m not sure that I believe that in reality – but I’m sure that it’s growing. Also interesting to read about the correlation of environmental issues and cost-optimisation being linked because of the ‘recession’. We have certainly found this at Design Cognition.
Overall I believe that it’s certainly true that “consumer packaged goods companies should continue to evaluate their packaging in order to align themselves with an emerging consumer trend” – they ignore at their peril! Chris Penfold
Sustainable packaging trend gathering pace – A new report* from independent market analyst Datamonitor identifies sustainable packaging as a growing consumer issue, revealing that, although sustainable packaging is not yet a primary motivator of purchases, it is becoming a consumer expectation.
Sustainable packaging is one of a growing number of issues driven by ethics, economics and environmentalism. Economic imperatives, as well as possible greater regulation, mean that more brands need to consider adapting their present approach to accommodate sustainable packaging, comments Matthew Adams**, consumer analyst at Datamonitor and author of the report.
Read the full article here on Bizcommunity: Sustainable packaging trend gathering pace.
Thanks to @packagingdiva and @NYDesign for bringing our attention to this article on Twitter