By Leah Armstrong, 06-Jul-2009Â www.cosmeticsdesign.com
Beiersdorf has invested €10 million to expand a factory in Bangplee, Thailand in order to double the manufacturing capacity of its Nivea products and capitalize on the fast expanding South East Asian market.
In Beiersdorf’s first quarter results, published at the beginning of May, sales in Africa, Asia and Australia increased to €254 m – a rise in organic terms of 5.5 percent. Double-digit increases were recorded in Thailand, making this market an obvious one to concentrate on.
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