Carl Lagerfeld has designed a new limited edition Coco Cola Light bottle specifically for the French Market. It’s different, has a definite presence and will no doubt become a collector’s item in its gift box with matching bottle opener but I don’t see why they have used pink?
Coco Cola’s brand colours have always included their iconic red, so why depart from that now. I believe the contrast caused by using the black and white design with a red highlight would have had even more impact. (Jane Bear)
Stanley says:
andre says: