Carl Lagerfeld has designed a new limited edition Coco Cola Light bottle specifically for the French Market.  It’s different, has a definite presence and will no doubt become a collector’s item in its gift box with matching bottle opener but I don’t see why they have used pink? 

Coco Cola’s brand colours have always included their iconic red, so why depart from that now.  I believe the contrast caused by using the black and white design with a  red highlight would have had even more impact.  (Jane Bear)

Tags: Design, drink, packaging

This entry was posted on Wednesday, May 19th, 2010 at 11:01 am and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.