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New Design, But Why Pink?

karl_lagerfeld_coca_cola_light_bottleCarl Lagerfeld has designed a new limited edition Coco Cola Light bottle specifically for the French Market.  It’s different, has a definite presence and will no doubt become a collector’s item in its gift box with matching bottle opener but I don’t see why they have used pink? 

Coco Cola’s brand colours have always included their iconic red, so why depart from that now.  I believe the contrast caused by using the black and white design with a  red highlight would have had even more impact.  (Jane Bear)Karl-Lagerfeld-Coca-Cola-Box-Set-1

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