Powder, tablet, gel capsules or free flowing gel? – There is no doubt that there is a lot of variety in the detergent market, but before you click away have you ever considered what it could mean for your own products? (Jane Bear)

An interesting article from Des King about a market which covers not only a wide variety of product formats, but also some very diverse packaging formats.  Innovation in this market has always been a driver, but what could other markets learn?  How about a vitamin syrup in a squeezy upside down pack, or a cough medicine with a measured dose pump?  It’s just a question of pushing the norm and thinking outside of your category “me too” packaging format.

To read the full article visit Packaging News

Tags: Design, healthcare, Innovation, Marketing, packaging, skincare, toiletries

This entry was posted on Monday, April 12th, 2010 at 11:40 am and is filed under Cosmetics & Toiletries, Healthcare & Pharma, Innovation. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.