Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/link-template.php on line 113

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/link-template.php on line 138

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 112

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/link-template.php on line 113

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/link-template.php on line 138

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 112

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/link-template.php on line 113

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/link-template.php on line 138

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/functions.php on line 112

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/link-template.php on line 113

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /websites/123reg/LinuxPackage21/de/si/gn/designcognition.com/public_html/wp-includes/link-template.php on line 138

Innovation in packaging design – so what?

Some interesting research has recently been undertaken by Helsinki University, commissioned by M-real Consumer Packaging. I found it interesting because it provides the strand of an insight that opens up a wider debate about ‘Innovation’ and how that fits with the provision of consumer benefits and convenience. The research report details two studies. The first is a ‘brand stand-out’ study using ‘eye-tracker’-type spectacles’. The second was an ‘innovation test’ where participants were asked to handle variously shaped cartons, all with the same print design. The researchers found initially positive impressions – considering an unusual shape to be innovative and tempting, for example – but that consumer perceptions soon changed if the carton was found to be tricky to open or close.

OK it’s not ‘rocket science’ but this second test, got me thinking. If you read any Mission Statement or marketing plan these days, ‘Innovation’ is a word that will crop up as a ‘must have’ for the majority. It is a term which is much overused, a bit like ‘environmentally friendly’ is as well. But what does it mean really? Many companies claim to want innovation and differentiation, but don’t want to pay any extra for it. Very few will look at it from a consumer convenience perspective, or look at innovation as a holistic consumer benefit of both product and packaging working in perfect harmony.

Indeed the Helsinki researchers noted that “many consumer comments referred to the product itself, even though they were only asked to evaluate the packaging”. They concluded that “The outcome of the consumer perception test was clear: the package is an integral part of the product itself and both need to be complementary”.

Whether working in food, toiletries, beauty or healthcare & pharmaceuticals, it would be useful for brand owners and designers alike to bear this in mind when thinking & talking about ‘innovation’ and to decide, before they start the design of the (integrated) product & packaging, what their real ‘end goal’ is. Chris Penfold

You can read the full article by following this link to Food Production Daily

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