Ok, ok, I know it’s a bad pun, but I like the thinking behind the new puma packaging. It’s a bit of a shame it didn’t go further though. The bag it’s self looks great, and if they had the right kind of shipper packaging what else would they need? Why do they still need so much corrugated board? Maybe that is more down to their consumer image and how they think the bags on their own might be viewed.
There is obviously some thought gone into their plans though and I have to say, the idea that they can save on packaging just by folding their t-shirts one extra time is great. Credit where credit is due. Jane Bear