Unilever buys Sara Lee personal care business for EUR 1.3bn

Simeon Goldstein, packagingnews.co.uk, 25 September 2009

FMCG giant Unilever has made a binding offer to buy the personal care division of US firm Sara Lee Corporation for EUR 1.275bn.

The Anglo-Dutch firm said today the acquisition would add a “strong stable of brands”, such as Sanex, Radox and Duschdas, to a category that it considers a key driver for growth, particularly in Western Europe and Asia.

Read the full article here: http://tinyurl.com/y8ctz8k

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This entry was posted on Friday, September 25th, 2009 at 3:02 pm and is filed under Branding, Business News, Cosmetics & Toiletries, Healthcare & Pharma, Marketing, Product News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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    July 31, 2014 at 1:31 am

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