Simeon Goldstein, packagingnews.co.uk, 25 September 2009

Fashion designer Paul Smith has created a special edition bottle for Evian water that goes on sale next month.

The design gives a vibrant, young look to the Evian bottle for the Christmas party season to contrast with typically dark winter tones.

Comment: I like these & think they look great – certainly ‘vibrant & simple‘. Clever use of Paul Smith for marketing effect following this very topical ‘London fashion week’. Chris Penfold

Read more & see pics here: http://tinyurl.com/ybrzbsx

Tags: Branding, Design, drink, Marketing, packaging

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