Via www.cosmeticsdesign.com 29th Sept 2009

Focusing on the increasingly popular trend for faded special effects in plastic packaging, Clariant has launched a new more economical reflective technology.

The company introduced the fade special effect at the HBA show in 2008, and says that it has expanded its capabilities in the area because it has proved to be so popular with personal care and cosmetics providers.

The technology now includes increasingly sophisticated colors and layer combinations, which serve to provide a variety of finishes, from the very subtle, to bolder and more provocative designs, the company says.

Read the full article at: Clariant launches new technology for color fade plastics.

Tags: cosmetic, Design, fun, Innovation, Marketing, material, Materials, packaging, Technology

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