#packaging#environmental#carbon#retailers#design#branding
Simeon Goldstein, packagingnews.co.uk, 22 June 2009
Almost two thirds of consumers are more likely to buy a product if action is being taken to reduce its carbon footprint, according to a study by the Carbon Trust.
Around 70% of consumers want businesses to help them make more informed environmental choices and 58% valued companies that were reducing carbon emissions, found the study.
Euan Murray, general manager for carbon footprinting, told Packaging News the research showed that despite the credit crunch consumers still wanted to buy from companies that were “doing the right thing on climate change”.
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