I suppose there are pros and cons – is it better to protect the food with more packaging so that it can be stored for longer and there is less food waste – or better to scrap the food and save on the packaging?  I think if they can find a way of making the film from a biodegradable material then this has the potential to be a real step forward.  It would take some selling to the general public though, there appears to be a large number who believe that all packaging is evil, regardless of it’s use or benifit. (Jane)

 

Health-conscious consumers bananas are a welcome part of a convenience store’s offering. That is, until they turn brown. Which is why Del Monte developed a new plastic wrap for bananas that promises to more than double their shelf life by keeping out air and moisture. 7-Eleven has been trialling the second skin in 27 of its Dallas-area stores. If the trial is successful, the bananas-in-bags could be stocked in the majority of the chain’s 5,787 shops by early 2010.

From the perspective of consumer health that’s a thumbs up, but some have criticized the extra packaging as environmentally unsound. After all, bananas come wrapped in their own protective layer. Del Monte is looking to develop biodegradable packaging, but also stresses that the new plastic wrapper reduces the overall carbon footprint by enabling a reduction in deliveries. The company is also introducing specially packaged bananas in vending machines, underlining the wider context of increased consumer demand for food that’s both healthy and convenient. (Related: Vending machines for healthy food — Vending machines for farm produce.)

via New packaging prolongs shelf life of bananas – Springwise.

Interesting article and data  on the importance of continued investment into innovative packaging and graphics (Annie)

Year long survey consistently finds that structure might best communicate innovation, especially with supportive graphics. Materials and production also are good barometers. In any economic environment, innovation is key to growth. But, during a recession, many companies are tempted to reduce spending on innovation to save money. Luckily, this is not an absolute rule. Daring brands still pushed the boundaries of packaging innovation in 2009.Earlier this year, Shelf Impact! and international brand consultancy Dragon Rouge formed a partnership to ask branding and packaging professionals to evaluate recent product and packaging innovations. Each quarter, we asked a sample of hundreds of Shelf Impact! readers, from brand managers to designers to materials suppliers, to rate a selection of packages on matters of innovation. View an image and brief description of each of the 10 packages reviewed this quarter.

via Shelf Impact: “Achieving attention-getting innovation” Filed In:.

Despite the current economic climate manufacturers are still pushing forward with making their products more sustainable.  More sustainable doesn’t have to mean more expensive and I think that’s the key to this – it might appear all very ‘trendy’ at the moment to talk about sustainability, but in the long run it can help to cut your costs and more importantly help your profits. (Jane)

Most grocery manufacturers have either maintained or increased their investment in sustainability during the recession a survey has found, indicating the importance it will play for businesses in the coming decade.

via Sustainability no less important in recession, survey.

I fully understand P&Gs reluctance to update their mainly multilingual packs with a set of UK specific logos when they legally don’t have to - maybe this is showing one of the flaws of the BRCs scheme.  They are the British Retail Consortium and this scheme (understandably) is focused solely on the British market.  With the economic climate as it is, many multinationals will be or should be looking at ways to cut costs and multilingual packs can certainly help this cause – but the BRCs logos don’t help with creating multilingual packs.  If it was simply a case of saying what the packaging material was and whether it was possible to recycle it then I believe it wouldn’t be too much of an issue.  I believe the problem arises when you have to state whether the material IS widely recycled by the local councils or not, that statement limits it’s area of use significantly and also discourages even UK residents from looking for ways to recycle the more odd ball material.  I also don’t believe it encourages the local councils to increase the range of materials they recycle – after all if the BRC states that a material isn’t widely recycled why should they bother? (Jane)

Procter & Gamble has ruled out signing up to the British Retail Consortiums on-pack recycling logo after the BRC revealed it was currently being introduced to about 50,000 product lines.

via P&G rules out BRC recycling logo after 50 brands sign up | packagingnews.co.uk.

GSK takes a shine to filmless, ‘green’ holography cartons

A new carton for GlaxoSmithKline Consumer Healthcare’s Aquafresh White & Shine toothpaste shimmers with a subtle holographic rainbow effect with a heavy emphasis on the green end of the spectrum. Through the use of new printing technology, the carton is as easy to recycle —something that most holographic packages cannot claim.: “Traditional holographic packaging contains a laminated layer of metallized polyester that does not remove easily from the paperboard, making recycling very difficult,” says Michael J. Larocca, packaging development manager for GSK Consumer Healthcare. “This package has no polyester or metal content. As a result, there is no impact to typical paperboard recycling streams.”

via GSK takes a shine to filmless, ‘green’ holography | Greener Package.  by Anne Marie Mohan, Managing Editor, GreenerPackage.com

This is a really interesting insight into the diverse nature of retail outlets across the globe and it’s good to think for a  minute (or three) about the affect that has, not only on the shopping habits of consumers, but also on pack design. All four of the markets mentioned (Brazil, Russia, India & China) work to a totally different supply-model and designers should be aware of this when developing market-specific packs for each of those regions. Even in the same market (e.g. India) there is a huge difference between the requirements for packaging in the huge new department stores sprouting up and the small ‘mom & pop’ stores that exist out in more rural areas. Just think for a moment about the different requirements for each ‘outlet’ in terms of information:

1. The need to read bar codes in some areas and not in others

2. The requirements of self-selection in a department store versus an ‘endorsement’ by ‘mom & pop’ in the smaller stores

3. The greater degree for branding & shelf stand-out required in the bigger stores, where products are ‘fighting’ against  a far bigger range of competing products

4. The more stringent shelving requirements in department stores in terms of  shelf height, ‘facings’ and fit on gondola ends.

To name but a few…. and then there are the different transit & product-protection requirements to get to the store and to be ‘managed’ therin. I.e. The use of an automated (potentially) delivery & stock-handing system in a modern department store to that of  ‘horse & cart’ delivery & manual booking in system to a store in the outer reaches of Goa.

Food for thought – Chris Penfold

Changing retail landscape helps define cosmetics in BRIC markets

The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.

Although the retail landscapes are developing in quite different ways in each market, the key to successfully marketing personal care and cosmetics products will be determined by how effective companies are at tapping into these channels.

Speaking at the recent HBA conference program, held in New York City last month, Kline Group’s Carrie Mellage lifted the lid on each of these markets to show how the retail channels are evolving and to describe how companies are taking advantage of this.

By By Simon Pitman, 05-Oct-2009 www.cosmeticsdesign-europe.com

You can read the full article here: http://tinyurl.com/ydyggt4

It’s an interesting idea and definitely one to keep an eye on.  Whether the consumers will really have the influence to change much remains to be seen but it’s certainly an idea on how to generate interest in the general public.  I hope they will be vetting panel members to ensure that they don’t work for a rival store! (Jane)

Supermarket giant Asda is to consult its customers directly on packaging design as part of new plans to earn long-term loyalty from shoppers.

via Asda to consult customers on packaging in transparency drive | packagingnews.co.uk.

Josh Brooks, packagingnews.co.uk, 05 October 2009

Josh Brooks, packagingnews.co.uk, 24 September 2009

Ireland’s plastic bag tax is to double under new laws expected to be published next month.

The current 22 euro cent tax on every single-use carrier distributed would double to 44 cents, around 40p, under the proposals.

Comment: It’s great to see the Irish government taking initiatives to reduce POS use of plastic bags, but I still believe  that targeting plastic bags is a political stunt that takes everyone’s eyes off the ‘bigger picture’. There are ‘bigger fish to fry’ such as the 30% food waste generated every day by most households, which used huge amounts of energy and resource to grow it, farm it, transport it, package it, take it home, store it in the fridge – only to be thrown away – let’s get a sense of perspective here! Chris Penfold

Read the full article here: http://tinyurl.com/ydpcrrn

Simeon Goldstein, packagingnews.co.uk, 25 September 2009

Six UK DIY retailers and brands have signed up to a Courtauld-style voluntary agreement to reduce packaging and waste to landfill.

Argos, B&Q, Focus, Henkel, Homebase and Wickes have agreed to achieve a 15% packaging reduction and halve waste to landfill by the end of 2012

Read the full article here: DIY sector gets its own ‘Courtauld’ commitment | packagingnews.co.uk.

Another example of the own brands moving into territory more usually associated with the big name brands.  I wonder who is footing the bill – the manufacturer or the consumer?

Jill Park, packagingnews.co.uk, 21 September 2009

Asda has followed in the footsteps of Cathedral City and moved its own-brand cheese into resealable packaging.

to read more just follow the link http://bit.ly/15a1qy