According to Mintel the new trend in Cosmetics is ‘Cocooning’ – basically staying at home and pampering your self rather than going to a spa. That sounds great to me, so long as the house is quiet (although mine rarely is).
It might not be everybody’s ‘cup of tea’ but it is having an interesting effect on cosmetic and skincare packaging with more distinctive shapes appearing. According to Karine Dussimon, Packaging Analyst at Euromonitor ‘people are not only spending more time at home, but are also expecting to be increasingly individual in their product choices’ (Jane Bear)
To read the full article just follow this link to cosmeticsdesign-europe.com